Balustradedesign expands into Belgium and the Netherlands as part of its European growth strategy

Balustradedesign is continuing its European expansion with the launch of its digital e-commerce platforms in Belgium and the Netherlands — two strategically important markets with a combined population of more than 30 million. With this expansion, the company is further strengthening its position as one of Europe’s leading suppliers of design-led, made-to-measure balustrade solutions for homes and professional environments.

The launch means that customers in both Belgium and the Netherlands now gain access to Balustradedesign’s distinctive digital customer journey: an intuitive design tool, 3D visualisation, transparent pricing and the ability to create tailored balustrade solutions with a personal touch throughout the process. This is complemented by local customer service in both French and Dutch.

“Belgium and the Netherlands are two strong design markets where quality and functionality are highly valued. It is exciting to now be able to offer our digital customer journey here as well — combining modern e-commerce with personal guidance in a way that we know appeals to both private customers and professionals,” says Björn Johansson, CEO of Balustradedesign.

Customers will have access to Balustradedesign’s full range of glass and aluminium balustrades, made-to-measure solutions, free delivery across Europe and locally adapted support. The ambition is to establish a strong presence quickly and offer a reliable and inspiring experience throughout the entire buying journey.

The launch in Belgium and the Netherlands marks an important milestone in the company’s long-term growth strategy.