Develop:Brighton Announces New Mobile Track For 2020

February 11, 2020: Tandem Events, organisers of Develop:Brighton, today announced a new track for the 2020 conference designed to cover the global mobile gaming market estimated to be worth £52.7 billion.

Develop:Brighton 2020 takes place from Tuesday 14 to Thursday 16 July at the Hilton Brighton Metropole with this year’s expo running from Wednesday 15 July.

Eight tracks will feature more than 100 speaker sessions at this year’s conference, including the new Mobile track. This will accompany Design, Art, Audio, Business, Coding, Indie and Discoverability tracks.

Speaker submissions are currently open for the conference, with organisers Tandem Events inviting game developers to submit their proposals by Wednesday February 19.

Feedback from Develop:Brighton delegates and the event’s advisory board have outlined some potential areas for discussion, including:

• Design and commercial insights from successful mobile/F2P games
• Storefront optimisation
• Maximising ad and IAP monetisation
• Marketing-led game concept testing
• Ad creative optimisation

“Mobile gaming has always been an important part of the conference programme but we’re putting more of a spotlight on it by introducing a dedicated track this July,” said Tandem Events managing director Andy Lane.

“For the Mobile track we’re looking for sessions that explore the best business strategies and game design techniques for mobile games, whether their premium, free-to-play or available through subscription services.”