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AMAZON GAMES TO LAUNCH SMILEGATE RPG’S LOST ARK IN NORTH AMERICA AND EUROPE IN 2021

Press release -

AMAZON GAMES TO LAUNCH SMILEGATE RPG’S LOST ARK IN NORTH AMERICA AND EUROPE IN 2021

Amazon Games to Publish Acclaimed Title Lost Ark, Coming to PC in Fall 2021

Seattle, WA – June 10, 2021 – Amazon Games, a division of Amazon.com, Inc. (NASDAQ: AMZN), and Smilegate RPG today announced the award-winning MMOARPG Lost Ark will be available in North America and Europe* on PC in Fall 2021. Players can sign up now at playlostark.com to learn more about the game and the upcoming beta, coming later this summer.

Lost Ark is a AAA free-to-play, massively multiplayer online action role-playing game that is only currently available in Korea, Japan, and Russia, where it boasts millions of active players. Smilegate RPG is among the world’s most successful developers, and whose parent company developed the first person shooter CROSSFIRE, one of the most popular and long running games in the world, boasting more than 8 million concurrent players globally nearly fifteen years after its launch. In Lost Ark players explore the vast and diverse world of Arkesia on their quest to find the fabled Lost Ark and save the realm from a demonic threat. The game features 15 distinct hero classes that offer deep combat with unique combinations of adaptable skill sets utilizing the Tripod Skill system. Players forge their own legend, whether alone or with allies, as they battle through dangerous dungeons, sail by ship and even create their own island home.

“With Lost Ark, Smilegate RPG has created an incredibly deep online experience that players will return to for years to come; it is our privilege to bring this action RPG to new audiences in North America and Europe for the first time,” said Christoph Hartmann, VP, Amazon Games. “Amazon Games is committed to releasing the highest quality games for our players, whether we’re developing projects with our internal teams or publishing games from the best developers in the world, like Smilegate RPG. Lost Ark is the first of many exciting titles that Amazon Games will be publishing.”

Amazon Games collaborated with Smilegate RPG to provide players in North America and Europe with the best experience possible by localizing and translating the colossal world of Lost Ark into written and spoken dialogue in English, French, German, and Spanish.  

“We’ve been working closely with Amazon Games on Lost Ark, and continuing to grow our player base in the West,” said Chi Won Gil, CEO, Smilegate RPG. “Amazon Games is perfectly positioned to introduce Lost Ark to a new pool of players and grow that relationship with them through Amazon channels like Twitch and Prime Gaming.”

Amazon Games is also currently developing New World, the upcoming MMO set on a supernatural continent in the Age of Exploration, releasing on August 31. Also in development are original game projects from the Amazon Games team in San Diego, led by industry veteran John Smedley, and the newly formed Amazon Games development studio in Montreal, founded by the core team behind the popular tactical shooter Rainbow Six Siege.

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About Amazon Games

At Amazon Games, our ambition is to create bold new experiences that foster community in and around our games. Our team of game industry veterans is building within the sandbox of Amazon Web Services (AWS), Twitch, and more to push boundaries and deliver captivating experiences to our players. In addition to publishing games such as Lost Ark, from acclaimed studio Smilegate RPG, Amazon Games is internally developing projects including New World, an MMO set on a supernatural continent in the Age of Exploration, and AAA multiplayer games based on original IPs from our studios in San Diego and Montreal, along with other projects in varying stages of development.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Smilegate

Founded in 2002, Smilegate (parent company of Smilegate RPG) is the creator of CROSSFIRE, the world’s largest first-person online shooter game and one of the most played online games in the world, with over 670 million registered users and more than 8 million concurrent players globally. Smilegate is a leading developer of PC online and mobile games in a variety of genres, including FPS, MMORPG, action and sports games. Headquartered in Korea, Smilegate maintains regional offices in the US, China, Southeast Asia and Spain.

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