Press release -
DreamToys 2021 List to Be Unveiled on 3 November 2021
Preview Day for Press to be held on 2 November in London
12 August - The Toy Retailers Association today announced the annual DreamToys list will be unveiled on Wednesday 3 November.
The TRA has decided to continue with the format change that was adopted in 2020, with a preview day held on Tuesday 2nd November with all information embargoed until the following morning.
“During the height of the Pandemic, the DreamToys committee took the decision to restructure the annual DreamToys event to fall in line with COVID-19 regulations and to explore the economics of the event in a difficult time for all businesses,” commented Gary Grant, chair of the DreamToys committee. “After positive feedback and widescale press coverage, the committee has decided to continue with the new format, inviting journalists to a preview event in London, with coverage embargoed until the following day where we will announce the list across social media, TV and radio.”
DreamToys 2021 will take place at Fora Space, Spitalfields, with more details to be announced in September.
In other news, the TRA also announced Del Crookes will be stepping down as Director-General of the association and will be replaced by Natasha Crookes on 13 October 2021.
For more information on DreamToys and the Toy Retailers Association, please visit https://www.toyretailersassociation.co.uk/
-END-
