Press release -
ESL UK and Esports Insider announce ESI Birmingham
Esports business symposium will run on 24 May at Birmingham Arena, ahead of ESL One Birmingham
(Leicester, UK) 4 May, 2018 - ESL UK and Esports Insider today announced they are partnering up for the delivery of ESI Birmingham, a new esports business symposium. The event will take place on 24 May at Arena Birmingham, the day before the quarter-finals of ESL One Birmingham begin, with more details to be announced.
Attendees will be able to attend networking events before, during, and after the main conference programme. Attendees of ESI Birmingham will also get Special Guest passes to the already sold out ESL One Dota 2 Major, as well as a behind-the-scenes tour of the arena.
ESI Birmingham follows hot on the heels of the Esports Insider Super Forum, held in March at Chelsea’s Stamford Bridge. It is the latest in a programme of events organised by Esports Insider, including the upcoming ESI London (18-20 September), with the aim of showcasing the opportunities for businesses within the esports industry.
The symposium will feature four panels and an opening keynote by James Dean, UK managing director at ESL and Mark Broom, UK Client Computing Marketing Manager at Intel. The opening keynote, “Together as One”, will look at explaining the ins and outs of the Intel and ESL partnership, where it’s going and how instrumental it has been in shaping current UK esports.
The second keynote session will be delivered by PwC, one of the largest professional services firms globally with a network that spans across 158 countries. Based on their experiences with a range of industry sectors, they will be providing their perspective on the esports industry with representatives from the UK, Switzerland, Denmark and Sweden.
During the panels, industry experts will address some of the other most important elements in the business of esports. Sessions will cover:
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UK esports: the land of opportunity
- Speakers: Dr Florian Block, Research Fellow at Digital Creativity Labs, University of York and Ben Woodward, Co-Founder of Code Red Esports
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Understanding the esports demographic
- Speakers: Jurre Pannekeet, Head of Esports at Newzoo, Kirsty Endfield, Founder and Director of Swipe Right PR and Dan Matson, Director at AMP Global Media
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Where is the revenue: marketing, advertising, VC and sponsorships
- Speaker: Mathew Kemp, Senior Product Manager at Jagex Ltd
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Community: the lifeblood of all things gaming
- Speaker: to be announced soon
“ESI Birmingham is a fantastic addition to the ESL One Birmingham lineup,” said James Dean, UK managing director at ESL. “ESL One Birmingham is the first Dota 2 Major and ESL One event to be held in the UK, and proof that the UK esports scene is continuing to grow in importance and influence worldwide. We have a huge audience of young, tech-savvy esports fans, and ESI Birmingham showcases the many opportunities available for UK businesses to reach them. Whatever your background, this is the time to experience the full potential of the esports industry.”
Sam Cooke, managing director at Esports Insider, added: “We’ve been hosting esports business focused events for some time now and witnessed the growing appetite to understand more about the industry. The UK is the 5th largest gaming market and 2nd largest media market in the world, the sold-out ESL One Birmingham event is a fine demonstration of the vast potential for esports and businesses in the UK."
“We’ve been keen to work more closely with ESL UK for some time, and with ESL One Birmingham, the fastest selling Dota 2 Major, this seemed the perfect opportunity!”
More details of ESI Birmingham are to be announced soon. To register, visit https://www.eventbrite.co.uk/e/esports-insider-birmingham-2018-tickets-45510971541. For more information, visit www.esportsinsider.com/esi-birmingham-2018/.
For ticket or sponsorship enquiries, please contact info@esportsinsider.com or ESI’s Head of Commercial mark@esportsinsider.com.
For more information about ESL, please contact:
Ravi Vijh
Becky Mullen
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About ESL
ESL, a part of the international digital entertainment group MTG, is the world's largest esports company, leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL National Championships and other top tier stadium-size events, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and television production, fully catering to the needs of the esports ecosystem. With offices in North America, Germany, Russia, France, Poland, Spain, China, and partners in many other countries, it has a truly global footprint (www.eslgaming.com).
About Esports Insider
Based in London Esports Insider is a media platform focused on the esports industry. Providing esports professionals with news, interviews & insight daily. Esports Insider organises and runs the ESI Forum, bringing together esports professionals for monthly networking drinks and knowledge sharing sessions.
