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FROZEN, TOY STORY, MARVEL & STAR WARS FEATURE IN 2019’S FULL DREAMTOYS LIST

Press release -

FROZEN, TOY STORY, MARVEL & STAR WARS FEATURE IN 2019’S FULL DREAMTOYS LIST

London - 13 November 2019: Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list. Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list published for toys.

“The 2019 DreamToys list captures all the excitement and fun of Christmas,” said Gary Grant, chair of the DreamToys selection committee. “It’s never been more important to give children opportunities to play and learn and this year’s selection shows the many, many ways they can play together, alone, and in innovative new ways.”

This year’s DreamToys full-list is notable for the number of licensed toys included, from the Fortnite Battle Royale Collection Battle Bus and the Harry Potter Invisibility Cloak to Star Wars Yoda from Lego and Frozen 2 Magic Ice Walker.

The full DreamToys list can be viewed on the DreamToys Facebook page: www.facebook.com/DreamToysUK.

Frederique Tutt, global analyst for The NPD Group’s toy division said, “In 2019 so far we’ve seen licences drive toy sales, particularly Fortnite and movies, and to date they account for 23% of the market overall. We’re expecting more of this to the end of the year with some massive franchises due for release, including Star Wars and Frozen. Kids’ love for “surprise” and “reveal” toys shows that this trend has staying power, with LOL Surprise! still the number one collectable year to date, the second year in a row. Established perennial brands like Barbie and Peppa Pig too are expected to continue on their growth trajectory this Christmas as manufacturers keep reinventing their most precious assets to make sure they stay relevant for today’s kids.”

The list has been broken down into eight categories and from these the 12 Top Toys are selected.

*Indicates one of the 12 Top Toys (all prices quoted as RRPs, market price may vary from retailer to retailer)

The eight categories are:

Movie Magic
Bringing the excitement of the big screen to life!

*Frozen 2 'Into the Unknown' Elsa Doll Jakks Pacific £39.99 RRP
Frozen 2 Fold + Go Arendelle Castle Hasbro £49.99 RRP
Frozen 2 Magic Ice Walker Flair Leisure Products £29.99 RRP
Frozen 2 Singing Assortment Hasbro £19.99 RRP
Harry Potter Invisibility Cloak Wow! Stuff £59.99 RRP
*Harry Potter Knight Bus Lego £34.99 RRP
How to Train Your Dragon Hatching Dragon Spin Master Toys £59.99 RRP
Marvel Avengers Infinity Gauntlet Electronic Fist Hasbro £20.99 RRP
Marvel Avengers War Machine Buster Lego £29.99 RRP
Marvel Superhero Adventures Mega Mighties Hasbro £9.99 RRP
Mr Potato Head Movin' Lips Hasbro £22.99 RRP
Pop! Star Wars D-O Funko £10.99 RRP
Star Wars Yoda Lego £89.99 RRP
*Toy Story 4 True Talkers Mattel £17.99 RRP
Toy Story 4 Ultimate Walking Buzz Lightyear Mattel £34.99 RRP

Curious Creatures
Furry, scaly, feathered friends!

Baby Shark Song Puppet Jazwares £19.99 RRP
Barbie Magic Lights Unicorn and Doll Mattel £54.99 RRP
Fisher-Price Smooth Moves Sloth Mattel £34.99 RRP
FurReal Cubby - The Curious Bear Hasbro £79.99 RRP
Little Live Pets Rainglow Unicorn Vet Kit Character Options £69.99 RRP
*Owleez Spin Master Toys £49.99 RRP
Pets Alive Boppi the Booty Shakin Llama Zuru £24.99 RRP
Scruff-a-Luvs Real Rescue Electronic Pet Moose Toys £39.99 RRP
Twisty Petz Unicorn Family Pack Spin Master Toys £16.99 RRP
Wraptiles Character Options £16.99 RRP

Fam Fun
Challenging games for the whole family.

Bank Attack John Adams Leisure £24.99 RRP
Boomtrix Multiball Vivid Toy Group £29.99 RRP
Dobble Harry Potter Asmodee £14.99 RRP
Monopoly Voice Banking Hasbro £29.99 RRP
Pictionary Air Mattel £19.99 RRP
Puff Ball Drumond Park/Tomy £24.99 RRP
Rubik's Cube John Adams Leisure £12.99 RRP

Trains, Planes & Automobiles
All aboard for imaginative play

*Barbie Dreamplane Playset Mattel £79.99 RRP
Deep Space Rocket and Launch Control Lego £89.99 RRP
Duplo Submarine Adventure Lego £17.99 RRP
Friends Rescue Mission Boat Lego £84.99 RRP
Hot Wheels Colossal Crash Mattel £89.99 RRP
Imaginext DC Super Friends Transforming Batmobile Mattel £99.99 RRP
*L.O.L. Surprise! 2-in-1 Glamper MGA Entertainment £99.99 RRP
Monster Jam Monster Dirt Arena Spin Master Toys £29.99 RRP
Technic Land Rover Defender Lego £159.99 RRP

Back to Preschool
Developing skills for life

LeapFrog Smart Sizzling BBQ Grill LeapFrog Toys £49.99 RRP
Learn & Dance Dino VTech Electronics £39.99 RRP
*PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre Spin Master Toys £59.99 RRP
PAW Patrol True Metal Launch’N Haul PAW Patroller Spin Master Toys £39.99 RRP
Peppa Pig Peppa's Big Red Car Character Options £24.99 RRP
*Peppa Pig Peppa's Stage Playset Character Options £39.99 RRP
Thomas & Friends TrackMaster Cave Collapse Set Mattel £59.99 RRP
Toot-Toot Drivers Train Set VTech Electronics £49.99 RRP

The Big Reveal
Wait for it…wait for it…boom!

*Blume Dolls Skyrocket £9.99 RRP
Capsule Chix Capsule Chix Ultimix 4-Pack Moose Toys £49.99 RRP
Hairdorables HairDUDEables Flair Leisure Products / Just Play £27.99 RRP
Hatchimals Pixies Spin Master Toys £7.99 RRP
Rainbocorns Sequin Surprise - The Ultimate Surprise Egg Zuru £24.99 RRP
Ryan's World Mystery Adventure Playset Vivid Toy Group £49.99 RRP
*Ryan’s World Super Surprise Safe Flair Leisure Products / Just Play £44.99 RRP
Smashers Epic Dino Egg Zuru £24.99 RRP

Let’s Get Busy
Energetic creative fun for everyone

Bakugan Starter Pack Spin Master Toys £19.99 RRP
Cool Maker Go Glam Nail Studio Spin Master Toys £24.99 RRP
Fortnite Battle Royale Collection Battle Bus Moose Toys £39.99 RRP
Fortnite Squad Mode 4-Figure Pack Jazwares £34.99 RRP
Heroes of Goo Jit Zu Versus Pack Character Options £19.99 RRP
*Nerf Elite Fortnite SP-L Hasbro £19.99 RRP
Play-Doh Kitchen Creations Stamp & Top Pizza Hasbro £19.99 RRP

My Best Friend
A fun companion to take wherever you go!

Ballerina Dreamer Dancing Ballerina Character Options £49.99 RRP
Barbie Fashionistas Doll With Wheelchair Mattel £16.99 RRP
Elli Smiles Zapf Creations £79.99 RRP
Kindi Kids Snack Time Friends Moose Toys £24.99 RRP
L.O.L. Surprise! O.M.G. Fashion Doll MGA Entertainment £29.99 RRP
Moon and Me - Goodnight Pepi Nana Hasbro £22.99 RRP
Pokémon Power Action Pikachu Character Options £29.99 RRP
*Rizmo Tomy £59.99 RRP
Sylvanian Families Sweet Raspberry Home Epoch Making Toys £19.99 RRP

DreamToys takes place at St Mary’s Church, York Street, Marylebone, W1H 1PQ from 7am-2pm.

Spokespeople from the Toy Retailers Association are available throughout the day, along with photography and video assets. Full details of the list can be found at: www.toyretailersassociation.co.uk/dreamtoys-2019

*Statistics provided by the NPD Group

-Ends-

For more information, please contact:

Dean Barrett or Ravi Vijh
Bastion
Tel 0203 841 7660
DB 07802 898 110
RV 07753 229 236

dreamtoys@bastion.co.uk

Notes to Editors

Spokespeople from the Toy Retailers Association, the British Toy and Hobby Association, all of the participating companies and the research company, NPD, will all be available for interview throughout the day. Child models will also be available for photography.

Categories


The Toy Retailers Association

The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employer rights. It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK & Europe.

About The NPD Group, Inc.

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.

The following retail companies and collectives fed into the DreamToys selection process:

AIS (buying group), Argos, The Entertainer, Hamleys, Selfridges, Smyths Toys, Toymaster (buying group), Toy Town. The buying groups provide representation across the specialist, local, independent and department store toy departments. The group was supported by market analysts from the NPD Group.

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    2067 x 3071, 4.19 MB
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    London - 12 August 2020: The Toy Retailers Association and DreamToys committee today announced, DreamToys 2020 will take place as a digital event this year.
    “Due to the effects of the COVID-19 pandemic in the UK, it is not possible to hold a large-scale physical event to announce the DreamToys list,” commented Gary Grant, chair of the DreamToys selection committee. “Instead, this year’s list wi