FROZEN, TOY STORY, MARVEL & STAR WARS FEATURE IN 2019’S FULL DREAMTOYS LIST

London - 13 November 2019: Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list. Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list published for toys.

“The 2019 DreamToys list captures all the excitement and fun of Christmas,” said Gary Grant, chair of the DreamToys selection committee. “It’s never been more important to give children opportunities to play and learn and this year’s selection shows the many, many ways they can play together, alone, and in innovative new ways.”

This year’s DreamToys full-list is notable for the number of licensed toys included, from the Fortnite Battle Royale Collection Battle Bus and the Harry Potter Invisibility Cloak to Star Wars Yoda from Lego and Frozen 2 Magic Ice Walker.

The full DreamToys list can be viewed on the DreamToys Facebook page: www.facebook.com/DreamToysUK.

Frederique Tutt, global analyst for The NPD Group’s toy division said, “In 2019 so far we’ve seen licences drive toy sales, particularly Fortnite and movies, and to date they account for 23% of the market overall. We’re expecting more of this to the end of the year with some massive franchises due for release, including Star Wars and Frozen. Kids’ love for “surprise” and “reveal” toys shows that this trend has staying power, with LOL Surprise! still the number one collectable year to date, the second year in a row. Established perennial brands like Barbie and Peppa Pig too are expected to continue on their growth trajectory this Christmas as manufacturers keep reinventing their most precious assets to make sure they stay relevant for today’s kids.”

The list has been broken down into eight categories and from these the 12 Top Toys are selected.

*Indicates one of the 12 Top Toys (all prices quoted as RRPs, market price may vary from retailer to retailer)

The eight categories are:

Movie Magic
Bringing the excitement of the big screen to life!

Curious Creatures
Furry, scaly, feathered friends!

Fam Fun
Challenging games for the whole family.

Trains, Planes & Automobiles
All aboard for imaginative play

Back to Preschool
Developing skills for life

The Big Reveal
Wait for it…wait for it…boom!

Let’s Get Busy
Energetic creative fun for everyone

My Best Friend
A fun companion to take wherever you go!

DreamToys takes place at St Mary’s Church, York Street, Marylebone, W1H 1PQ from 7am-2pm.

Spokespeople from the Toy Retailers Association are available throughout the day, along with photography and video assets. Full details of the list can be found at: www.toyretailersassociation.co.uk/dreamtoys-2019

*Statistics provided by the NPD Group

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For more information, please contact:

Dean Barrett or Ravi Vijh
Bastion
Tel 0203 841 7660
DB 07802 898 110
RV 07753 229 236

dreamtoys@bastion.co.uk

Notes to Editors

Spokespeople from the Toy Retailers Association, the British Toy and Hobby Association, all of the participating companies and the research company, NPD, will all be available for interview throughout the day. Child models will also be available for photography.