Press release -
Jingle Jam Announces Charity Partners for 2025
Wednesday 28 May 2025, Bristol, UK: Video game charity Jingle Jam has today announced the eight partner charities that will benefit from money raised during its upcoming 2025 event.
Building on the success of last year’s new strategic direction, Jingle Jam 2025 will unite the world’s best games, creators, and their communities for two weeks of entertainment to help make the world better for children and young people.
The charities announced for this year are:
- Campaign Against Living Miserably (CALM)
- War Child UK
- Autistica
- Become
- Make-A-Wish
- The Trevor Project
- Wallace & Gromit’s Grand Appeal
- WWF
Jingle Jam 2024 saw hundreds of creators including Smosh Games, TommyInnit, Talia Mar, RTGame and The Spiffing Brit come together alongside founders The Yogscast to take part in fundraising festivities. The event raised £2.7 million for eight charity partners, pushing the initiative’s lifetime total past £27.5 million. In total, over 800 creators held fundraising streams with a combined 2.7 million hours of watch time and over 8 million views.
Over 62,000 donations were made by supporters who claimed over 53,000 Jingle Jam Games Collections. The 2024 Jingle Jam Games Collection included 18 games, offered unbeatable value, and was supported by game developers and publishers worldwide.
For Jingle Jam 2025, more than 170 organisations applied to be a Charity Partner.
“Every year selection gets harder, as the quality of applications goes up 15 to 20 percent. Our team had to work incredibly hard, but we believe these eight charities, including our two long-term Strategic Partner Charities, represent our strongest cohort yet to deliver impact towards our key focus areas in the UK, the US and all around the world,” said Jingle Jam Chair Rich Keith.
“Our 2025 partners will also engage a broader range of creators, sponsors and match-funders in the hope of growing Jingle Jam in line with our strategic aims. We are delighted to have these wonderful charities on board and we're already working on plans to make Jingle Jam 2025 the best yet."
Campaign Against Living Miserably (CALM) and War Child UK continue to work in collaboration with Jingle Jam long-term as Strategic Partner Charities. Last year, in addition to fundraising, their support to Jingle Jam included strategic advice, brand development, donor stewardship and data protection.
The two charities are joined by Jingle Jam stalwarts Autistica and Wallace & Gromit’s Grand Appeal. Wallace & Gromit’s Grand Appeal is now close to reaching its multi-year goal of £3m to fund Jingle Jam Building, the innovative, first of its kind patient hotel which recently received planning permission.
The remaining charities comprise of The Trevor Project, returning for its second year, and three charities making their Jingle Jam debut: WWF, Become, and Make-A-Wish.
Between them, the partners tackle issues that Jingle Jam donors care deeply about and which make the world a better place for young people. These issues include mental health, animal conservation, rainforest protection, hospital care, LGBTQ+ support, neurodiversity inclusion and children affected by global conflicts and the environment. Become’s inclusion marks the first time Jingle Jam has explicitly supported care-experienced children and young people.
The 2025 Jingle Jam will take place from 1-14 December, with more details about the event to be announced over the coming months.
Founded by Lewis and Simon of the Yogscast in 2011 to raise money for Oxfam, Jingle Jam has grown significantly in size and momentum ever since. It was established as an independent fundraising charity in 2022, and now draws in hundreds of streamers from around the world annually to participate in fundraising.
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About Jingle Jam
Jingle Jam unites the world’s best games, creators, and their communities for a fortnight of entertainment that raises millions of pounds for charities to make the world the best place it can be for children and young people.
Since 2011, donors have turned up in their thousands to donate to their favourite creators and support causes they care about, often in return for the unbeatable value offered by the games industry-led Jingle Jam Games Collection.
About Campaign Against Living Miserably
Campaign Against Living Miserably (CALM) is a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK. They run a life-saving helpline for anyone affected by suicide or suicidal thoughts. It’s free, anonymous and open from 5 pm to midnight every day.
Their website has loads of tools and resources packed with practical, non-clinical advice to make talking and managing mental health easier. CALM also runs vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.
About War Child UK
Using 30 years of experience and proven methodologies, War Child aims to reach children as quickly as possible when conflict breaks out and stay long after the cameras have gone to support them through their recovery.
Every day, its local teams are in communities and refugee camps creating safe spaces for children to play, learn, and access psychological support. War Child will never give up on children affected by conflict.
About Autistica
Autistica is the UK's leading autism research and campaigning charity. Their vision is a world where every autistic person lives a happy, healthy, long life. They fund and carry out research-based solutions, shape policy, and work with autistic people to make more of a difference.
Autistica have committed to creating a more enabling world by 2030. Through their six ‘2030 Goals’, they will create effective health and social care, meaningful employment, accessible public spaces, and inclusive attitudes.
About Become
Become is the national charity dedicated to supporting every child and young person with experience of the care system in England. Young people tell Become what’s not working. Together, they fight to make change happen.
Every child and young person deserves support, stability – and love. In care, that doesn’t always happen. Become exists to help every single care-experienced young person, so they get the support they need.
About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish is the world’s leading wish-granting organization, having granted more than 615,000 wishes in nearly 50 countries worldwide.
When a child is diagnosed with a critical illness and becomes eligible for a wish, their life changes. Wish experiences can restore the childhood stolen by a diagnosis and improve physical and emotional well-being. Together with donors, supporters and more than 27,000 volunteers around the globe, Make-A-Wish brings the power of a wish-come-true to children and their families when they need it most.
https://www.make-a-wish.org.uk/
About The Trevor Project
The Trevor Project is the leading organization working to end suicide among LGBTQ+ young people in the U.S. and beyond. The nonprofit operates several programs to help prevent and respond to the public health crisis of suicide among LGBTQ+ young people, including 24/7 free crisis services, innovative research, advocacy, public education, and peer support.
https://www.thetrevorproject.org/
About Wallace & Gromit’s Grand Appeal
The Grand Appeal is the dedicated charity for Bristol Children’s Hospital, which cares for 140,000 babies, children and teenagers each year from across the South West and South Wales.
Over the last 30 years, The Grand Appeal has supported both the children admitted to the hospital and their families, who are often going through the most challenging period of their lives. Our portfolio of services and investment works in partnership with the hospital to enhance its quality of treatment and aims to ensure critically ill children and their families receive the very best support.
https://www.grandappeal.org.uk/
About WWF:
WWF (Worldwide Fund for Nature) is one of the world’s largest independent conservation organisations, active in nearly 100 countries.
Their supporters – more than five million of them – are helping WWF to restore nature and to tackle the main causes of nature’s decline, particularly the food system and climate change. WWF works to ensure a world with thriving habitats and species and to change hearts and minds so it becomes unacceptable to overuse our planet’s resources.
