Press release - 29 June 2022 10:00

KONAMI EXTENDS THEIR PARTNERSHIP WITH GERMAN CHAMPIONS FC BAYERN MÜNCHEN

The Bavarian club sign a multi-year extension as one of the top clubs featuring in the eFootball™ series

Konami Digital Entertainment B.V. today revealed that it had extended its partnership with FC Bayern München. This will see a continuation of an agreement spanning back to July 2019 and extending into a long-term partnership.

This partnership will see the club feature in KONAMI’s football simulation title series eFootball™, re-establishing an exciting partnership between Germany’s most successful club and one of the world’s most iconic gaming brands.

As the only Football Match Simulation Game with the inclusion of the Allianz Arena, the home of FC Bayern, and fully scanned squads, eFootball™ brings the club’s fans the detailed and in-depth experience of the club in the virtual world. A virtual world in which the club has been successful, having finished second position in this season’s eFootball™ Championship Pro.

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: "We are delighted to be extending our partnership with FC Bayern. Being a partner to one of Europe’s elite football clubs presents KONAMI and the club with many opportunities."

"To have been partners during a period where they have won multiple titles and become champions of Europe has been fantastic, and we cannot wait to continue to produce engaging and exciting activations with FC Bayern for their fans and ours for the years to come."

Andreas Jung, FC Bayern board member for Marketing: "The partnership with KONAMI is of great importance to us because this market is booming and is particularly popular with the young fans. We love football and this collaboration offers the ideal opportunity to play the game virtually with our fans around the world and connect everyone in this way. KONAMI translates as 'small wave' - and we have already been able to create a big wave together in the first years of our partnership. We want to continue surfing it. We are looking forward to the future."

For all the latest news from the eFootball™ franchise and for further information, please follow:

“eFootball”, "e-Football" and "eFootball logo" are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.

Contacts

Toby Pearce

Senior Account Executive toby@bastion.co.uk 07873544281

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