Skip to content
PIEPACKER RAISES $12M IN SERIES A FUNDING LED BY LEGO VENTURES

Press release -

PIEPACKER RAISES $12M IN SERIES A FUNDING LED BY LEGO VENTURES

Social gaming platform Piepacker has secured additional funding led by LEGO Ventures with support from Makers Funds and V13 Invest (FDJ x Serena).

21st October, 2021 - London - Today Piepacker, the fast-growing social gaming platform, announces a $12 million Series A investment led by LEGO Ventures. The funding round is also supported by long-term investors, Makers Fund and V13 Invest (FDJ x Serena), along with several other entities. Adding to its seed round, the Series A investment brings Piepacker’s total funds raised to $15 million in one year.

The new funding will be pivotal in supporting Piepacker’s growth, allowing more focus on its core social experience alongside an expansion of the platform to more devices and territories. In addition to an increasing number of new modern and classic retro games in its free catalogue, the platform is also committed to introducing board games, card games and party games to its growing community. The company’s ambitions have continued to grow beyond retro games, to become the most accessible go-to platform for online social gaming, with plans to experiment with new content genres and interactive experiences.

“We created Piepacker to offer a social and low tech-friendly cloud gaming platform,” says CEO Benjamin Devienne. “We designed it to be accessible to everyone: available directly from a web browser, it does not require a high-speed internet connection to provide a seamless multiplayer game experience. Piepacker is all about bringing people together through games, with a touch of childhood playfulness and creativity. It was a natural step to choose LEGO Ventures as a catalyst and key advisor for our growth model. LEGO’s DNA and philosophy resonate perfectly with our vision.”

Launched in March 2020, Piepacker beta is now getting close to half a million unique users worldwide, all enjoying a growing catalogue of 80+ licensed games, stemming from long-term partnerships with industry-renowned game publishers, such as Codemasters, Interplay, Team17, and Data East.

With a “low-tech approach” to gaming, Piepacker is currently supported on Google Chrome, the world’s most used browser, making the platform accessible to more users and resonating with the business's ethos to remove all hardware barriers and be as accessible as possible.

“At LEGO Ventures we invest in the future of education and digital play, exploring the LEGO idea of Learning through Play. This is very much in tune with the vision of Piepacker and its future ambitions,” says Rob Lowe, Managing Director of Digital Play, LEGO Ventures. “We’re delighted to be working with the hugely talented Piepacker team, and are particularly impressed with how they are building meaningful, social, frictionless play between all types of people – enabling limitless fun!”

“Since our initial investment, Piepacker has validated their core vision of an accessible, frictionless, and high-quality social gaming platform by successfully launching in beta and building an active community of fans,” says Archie Stonehill, Investor at Makers Fund. “As they move into a growth phase and broaden their audience, Piepacker is constantly expanding its offering with new content, empowering its community to shape the platform by embracing their feedback, and innovating with new features like Twitch integrations and on-platform creation tools.”

“FDJ is proud to renew its support to the development of Piepacker by taking part in its series A funding round through our V13 Invest fund managed by Serena,” says Marine Egnell, Head of Corporate Venture at FDJ. “Through this, FDJ will continue to explore the new trends of entertainment in an effort to achieve a deeper understanding of multiplayer, competitive and social experiences.”

For more information on Piepacker visit the website, or join the beta platform.

Related links

Categories


About LEGO Ventures

LEGO Ventures is the corporate venture capital arm of the LEGO® Brand, investing in the future of Education and Digital Play beyond the brick. Alongside the other LEGO Entities, our shared mission is 'to Inspire and Develop the Builders of Tomorrow'. Learn more at legoventures.com. 

About Piepacker

Piepacker is a new free social gaming platform that allows users to play official, licensed retro games with friends online through a web browser – no downloads necessary. Under development since March 2020 and after a Kickstarter campaign raising $220k, Piepacker’s beta is now available to the public for free and will soon pass the 500k users mark.

Contact information

Bastion PR Agency - piepacker@bastion.co.uk

Contacts

Will Lawes

Will Lawes

Senior Account Manager

Creating top notch campaigns since 1992. Let us tell your story.

Since September 1992, when the company took on its first clients, we've made it our mission to provide the very best level of service, creativity and support for our clients. We only work in sectors where we believe we can make a difference and we only work with clients who we believe are making a difference.

The passion for what we do means we deliver a level of service that goes beyond the norm. We aim to be an integral part of all our clients team, but confident to be self sufficient and independently industrious when required.

Bastion
35-41 Folgate Street, Spitalfields
E1 6BX London
United Kingdom