Press release -
Stand Up for Games Aid raises over £11,000 for Kids Charities
Over 200 people attended the comedy night at The Comedy Store, hosted by Ukie, sponsored by Electronic Arts in partnership with Wizards of the Coast and Bastion.
Wednesday 6 April – On Monday, Ukie hosted the 10thannual Stand up for Games Aid comedy night at London’s The Comedy, raising over £11,000 for charities that help disadvantaged and disabled children and young people. The event was sponsored by Electronic Arts and supported by Wizards of the Coast, and PR and marketing agency, Bastion.
Hosted by comedian Imran Yusef, the event was an overwhelming success, with over 200 guests in attendance for a hilarious night of comedy from fantastic acts Cally Beaton, Esther Manito, Javier Jarquin, Steve Hewlett, Jonny Awsum and Darren Walsh. Ticket sales and a half-time raffle helped to raise a grand total of £11,296 for charity.
“Stand Up for Games Aid was a roaring success,” said George Osborn, co-chair of Games Aid. “As well as reuniting the games community for some much-needed laughs after a long couple of years, the generosity of our sponsors and our attendees have helped us raise enough cash to make a real difference to disadvantaged young people across the UK.”
“What better way to support such an incredible charity than through an event that brings the UK games industry together to enjoy the power of comedy and laughter,” said Samantha Ebelthite, Head of Commercial Markets Intelligence at Electronic Arts. “The work that Games Aid do is invaluable, helping change and improve the lives of so many young people. Thank you to everyone involved for such a fantastic night!”
Games Aid’s fundraising continues, with co-chair Terry Haynes cycling across the country visiting all Premier League stadiums, a massive 842-mile journey. People can support Terry’s epic cycle by donating to his JustGiving page here.
Find out about Games Aid here: https://www.gamesaid.org/
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About Games Aid
Games Aid is a UK-based video games charity that supports several smaller charities that help disadvantaged and disabled children and young people. The funds could be used for, education, health, housing, and social welfare as well as career guidance and sport.
Headline Sponsor
Electronic Arts is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers and is known for critically acclaimed titles such as:
- EA SPORTS™ FIFA,
- Battlefield™,
- Apex Legends™,
- The Sims™
More information about EA is available at www.ea.com/news.
Event Partners
Wizards of the Coast, a subsidiary of Hasbro, Inc., is an award-winning developer and publisher of tabletop and digital games that ignite a sense of adventure in passionate players around the globe. They are dedicated to bringing together world-class talent to create unforgettable experiences. Some of their most ground-breaking titles include, MAGIC: THE GATHERING® and DUNGEONS & DRAGONS®. Learn more at www.wizards.com.
Bastion is a PR and marketing agency based in central London. We are a team of hard-working, creative and media-savvy consultants. Get in touch at www.bastion.co.uk.
