Press release -
Toy Fair 2018 Sold Out
Industry showcase sells out floor space four months prior to doors opening, as organiser announces Toy Fair Heroes as new showcase feature
The British Toy and Hobby Association today announced Toy Fair 2018 has sold out its entire floor space at London’s Olympia. The exhibition has sold out almost four months prior to doors opening on 23 January.
“It is an exciting time for toy innovation,” commented Majen Immink, Director of Fairs and Special Events. “With Toy Fair selling out this early, it shows that there is huge demand in the toy industry at the moment. I am looking forward to seeing the products set to be launched in January.”
As the UK’s largest toy, game and hobby trade show, Toy Fair 2018 will be looking to emulate the success of last year’s event, which attracted more than 250 exhibiting companies. Floor plans can be viewed on the Toy Fair website.
More than 100 exhibiting companies at Toy Fair this year will be returning exhibitors. One of these is Clementoni, an Italian toy company. “Toy Fair is an extremely important show for us and we are looking forward to meeting both new and existing colleagues across the three days,” said Shahbaz Khan, Country Manager, Clementoni. “We are excited to return to Toy fair and to reflect the growth of the business and the investment we are making into the Clementoni brand for the UK, we have a much bigger stand and so much more product to reveal for launch in 2018.”
On the same day, the BTHA announced the exciting new toy showcase for Toy Fair 2018: Toy Fair Heroes. The new showcase highlights exceptional toys across all categories. This is a badge of honour that will be awarded to toys, games and hobbies that are a set apart from all others. Only toys that are innovative, exciting and break the mould will be considered for this exclusive showcase. The top 25 toys at Toy Fair will be selected by toy experts and the BTHA, and will make up the new Toy Fair Heroes.
The winners in each category will be announced on the opening morning of the show. The showcase will take centre stage at the front of the press office, allowing visitors to see these exemplary toys for themselves. The press office is located upstairs in Room 158, next to the TFTV Demo Zone and Toy Trust Coffee Lounge.
Rebecca Deeming, Public Relations Manager, added, “By creating Toy Fair Heroes, we will be able to showcase and exhibit the wide range of pioneering products made within our industry.”
To register for a free pass to Toy Fair simply visit www.toyfair.co.uk.
Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contact Majen@btha.co.uk
Notes to editors:
For more information please contact
Ravi Vijh or Becky Mullen
Bastion, Unit 4.07, The Tea Building, 56 Shoreditch High Street, E1 6JJ
T: +44 (0)20 3841 7660
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About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.
Toy Fair 2018 takes place from Tuesday 23 – Thursday 25 January. Press day is Tuesday 23 January. To register for a press pass, visit www.toyfair.co.uk.
Please note the opening times are 09:00-18:00 Tuesday 23 and Wednesday 24, and 09:00-17:30 Thursday 25 January.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 125 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.
