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Toy Fair's Hero Toys Revealed At Toy Fair 2019

Press release -

Toy Fair's Hero Toys Revealed At Toy Fair 2019

The stand-out toys of the year announced at the UK’s largest dedicated toy, games and hobby show

22 January 2019, London: Toy Fair’s Hero Toys, the 25 most exciting and creative toys launched at Toy Fair, were announced today by the British Toy & Hobby Association (BTHA) at Toy Fair 2019. Finalists this year include LEGO, Spin Master and Hasbro. 

Toy Fair’s Hero Toys represent some of the most innovative products launching at this year’s annual toy, games and hobbies show, which opened today at Olympia London. The 25 toys that make up the Toy Fair’s Hero Toy finalists are potential bestsellers that will be officially released throughout 2019. 

Decided by an independent panel of industry judges and the BTHA, the exciting list of toys features something for everyone - from action toys, board games, and tech toys, to the latest collectables, plush and STEM toys perfect for pre-school development.

“Toy Fair’s Hero Toys celebrates the most exciting and innovative products launched at Toy Fair,” commented Rebecca Deeming, Public Relations & Events Manager for the BTHA. “We’re delighted to bring the showcase back again, as one of the first opportunities to see what could be the year’s most sought-after toys.”

“All entries are judged equally for their innovative qualities and are fantastic examples of the benefits children get from play. Any Toy Fair exhibiting company, big or small, can be in the running to be awarded a Hero Toy. To place as a finalist in the top 25 is a fantastic achievement and highlights the wealth of talent we have within the industry. Congratulations to all our winners!”

Toy Fair visitors can see the winning 25 Hero Toys on display outside the Press Office, on the Upper Level. The complete Toy Fair Hero List can be found below.

Alpha Group Massive Monster Mayhem Inflatable Bash Armour £17.99 B90
Bandai UK Ltd Bananas Bunches 3 Pack Series 3 £9.99 Upper Level 600
Casdon Tetley Tea Set £12.99 E30
Character Options Peppa Pig Stage Playset £39.99 E119
Clementoni PET_BITS Interactive Collectable Robot £19.99 Upper Level 140
Flair Leisure Products PLC The Rise of the Teenage Mutant Ninja Turtles – Deluxe Ninja Attack Action Figures £14.99 E39
Golden Bear Everybody’s Best Friend Waffle the Wonder Dog! £29.99 E69
H Grossman Ltd My First Light Up Trike £49.99 E49
Hasbro UK Ltd NERF Rukkus ICS-8 Nerf N-Strike Elite £19.99 Gallery Suites
Interplay UK Face Paintoos Wild Pack £9.99 G10
K’NEX K’NEX Dragon Revenge Coaster £49.99 Upper Level 510
Kids@Play Join the Force: Police Bike £99.99 Upper Level 180
LeapFrog Toys Butterfly Counting Friend £19.99 Upper Level 500
Learning Resources Artie 3000™ £69.00 D36
LEGO THE LEGO® MOVIE 2™ 70820 LEGO Movie Maker £44.99 Olympia Room
Mookie Toys Chimpy £20.00 E149
Orchard Toys Magic Spelling £12.75 B12
Paul Lamond Games The World of David Walliams’ Gangsta Granny Board Game £19.95 E50
Playmobil UK (Ltd) Tiny Paws Pet Hotel £59.99 Upper Level 210
Re:creation Ltd ENGINO STEM Heroes Greenhouse £79.99 E125
Schleich The Schleich Horse Club Rider Café £39.99 Upper Level 100
Spin Master PAW Patrol Ultimate Rescue Construction Truck £39.99 E131
Tactic Games Don’t Upset the Llama £14.99 F90
TOMY Ritzy Rollerz Dance & Dazzle Spa £34.99 Upper Level 520
Vivid Toy Group Ryan’s World Mystery Egg £14.99 B70



Follow the latest Toy Fair news on Twitter at @toyfairuk. Toy Fair is the UK’s largest trade exhibition dedicated to the toy, game and hobby market. The event opened at the Olympia in London on 22 January and remains open until Thursday 24. PLEASE NOTE: TOY FAIR IS A TRADE ONLY EXHIBITION AND IS NOT OPEN TO MEMBERS OF THE PUBLIC.

Notes to editors:

For more information please contact


Toy Fair Press Office (Tuesday 22 – Thursday 24 January): 020 7598 6514

Bastion Office: 020 3841 7660

About Toy Fair

Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.

Toy Fair 2019 takes place from Tuesday 22 – Thursday 24 January. Press day is Tuesday 22 January. To register for press pass, visit

Please note the opening times are 09:00-18:00 Tuesday 22 and Wednesday 23, and 09:00-17:30 Thursday 24 January.

About the BTHA

The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes rules covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.

Press contacts

Dean Barrett

Dean Barrett

Managing Director +44 (0)20 3927 6430
Ravi Vijh

Ravi Vijh

Account Director +44 (0)20 3927 6430

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