Press release -
Toy Fair's Hero Toys Revealed At Toy Fair 2019
The stand-out toys of the year announced at the UK’s largest dedicated toy, games and hobby show
22 January 2019, London: Toy Fair’s Hero Toys, the 25 most exciting and creative toys launched at Toy Fair, were announced today by the British Toy & Hobby Association (BTHA) at Toy Fair 2019. Finalists this year include LEGO, Spin Master and Hasbro.
Toy Fair’s Hero Toys represent some of the most innovative products launching at this year’s annual toy, games and hobbies show, which opened today at Olympia London. The 25 toys that make up the Toy Fair’s Hero Toy finalists are potential bestsellers that will be officially released throughout 2019.
Decided by an independent panel of industry judges and the BTHA, the exciting list of toys features something for everyone - from action toys, board games, and tech toys, to the latest collectables, plush and STEM toys perfect for pre-school development.
“Toy Fair’s Hero Toys celebrates the most exciting and innovative products launched at Toy Fair,” commented Rebecca Deeming, Public Relations & Events Manager for the BTHA. “We’re delighted to bring the showcase back again, as one of the first opportunities to see what could be the year’s most sought-after toys.”
“All entries are judged equally for their innovative qualities and are fantastic examples of the benefits children get from play. Any Toy Fair exhibiting company, big or small, can be in the running to be awarded a Hero Toy. To place as a finalist in the top 25 is a fantastic achievement and highlights the wealth of talent we have within the industry. Congratulations to all our winners!”
Toy Fair visitors can see the winning 25 Hero Toys on display outside the Press Office, on the Upper Level. The complete Toy Fair Hero List can be found below.
|Alpha Group||Massive Monster Mayhem Inflatable Bash Armour||£17.99||B90|
|Bandai UK Ltd||Bananas Bunches 3 Pack Series 3||£9.99||Upper Level 600|
|Casdon||Tetley Tea Set||£12.99||E30|
|Character Options||Peppa Pig Stage Playset||£39.99||E119|
|Clementoni||PET_BITS Interactive Collectable Robot||£19.99||Upper Level 140|
|Flair Leisure Products PLC||The Rise of the Teenage Mutant Ninja Turtles – Deluxe Ninja Attack Action Figures||£14.99||E39|
|Golden Bear||Everybody’s Best Friend Waffle the Wonder Dog!||£29.99||E69|
|H Grossman Ltd||My First Light Up Trike||£49.99||E49|
|Hasbro UK Ltd||NERF Rukkus ICS-8 Nerf N-Strike Elite||£19.99||Gallery Suites|
|Interplay UK||Face Paintoos Wild Pack||£9.99||G10|
|K’NEX||K’NEX Dragon Revenge Coaster||£49.99||Upper Level 510|
|Kids@Play||Join the Force: Police Bike||£99.99||Upper Level 180|
|LeapFrog Toys||Butterfly Counting Friend||£19.99||Upper Level 500|
|Learning Resources||Artie 3000™||£69.00||D36|
|LEGO||THE LEGO® MOVIE 2™ 70820 LEGO Movie Maker||£44.99||Olympia Room|
|Orchard Toys||Magic Spelling||£12.75||B12|
|Paul Lamond Games||The World of David Walliams’ Gangsta Granny Board Game||£19.95||E50|
|Playmobil UK (Ltd)||Tiny Paws Pet Hotel||£59.99||Upper Level 210|
|Re:creation Ltd||ENGINO STEM Heroes Greenhouse||£79.99||E125|
|Schleich||The Schleich Horse Club Rider Café||£39.99||Upper Level 100|
|Spin Master||PAW Patrol Ultimate Rescue Construction Truck||£39.99||E131|
|Tactic Games||Don’t Upset the Llama||£14.99||F90|
|TOMY||Ritzy Rollerz Dance & Dazzle Spa||£34.99||Upper Level 520|
|Vivid Toy Group||Ryan’s World Mystery Egg||£14.99||B70|
Follow the latest Toy Fair news on Twitter at @toyfairuk. Toy Fair is the UK’s largest trade exhibition dedicated to the toy, game and hobby market. The event opened at the Olympia in London on 22 January and remains open until Thursday 24. PLEASE NOTE: TOY FAIR IS A TRADE ONLY EXHIBITION AND IS NOT OPEN TO MEMBERS OF THE PUBLIC.
Notes to editors:
For more information please contact
Toy Fair Press Office (Tuesday 22 – Thursday 24 January): 020 7598 6514
Bastion Office: 020 3841 7660
About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.
Toy Fair 2019 takes place from Tuesday 22 – Thursday 24 January. Press day is Tuesday 22 January. To register for press pass, visit www.toyfair.co.uk.
Please note the opening times are 09:00-18:00 Tuesday 22 and Wednesday 23, and 09:00-17:30 Thursday 24 January.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes rules covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.