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UK Video Game Industry Announces Long Term Campaign to  Donate Devices to Schools and Bridge the Digital Divide

Press release -

UK Video Game Industry Announces Long Term Campaign to Donate Devices to Schools and Bridge the Digital Divide

UK video game trade body Ukie calls on companies to donate new and used laptops
and computers to support families and schools in need as part of Devices For All pledge.

Tuesday 23 February 2021, London: UK video game trade body the UK Interactive Entertainment Association (Ukie) has today launched a new campaign encouraging companies to commit to donating laptops, computers and other devices to schools in need.

With the Devices For All campaign Ukie is encouraging video game businesses of all sizes to lend their support to the pledge. Their commitment will provide students and families across the UK with much needed devices over the next few years as part of a long-term effort to close the digital divide.

SEGA, Nintendo, ustwo games, Hi-Rez Studios, Team 17, nDreams and Kuato Studios are among major video game companies that have already signed up to the pledge, with other companies being encouraged to commit to donating devices by filling out the sign up form at

Ukie has partnered with the Reboot Programme and Restart Project to help companies discover local schools requiring donations, businesses with existing programmes or partnerships – or alternative arrangements – can also support Devices For All too.

"There’s a need right now for devices in schools across the UK, but the digital divide is huge, existed before the pandemic and requires real, long-term solutions,” commented Shahneila Saeed, Head of Education at Ukie and Director of the Digital Schoolhouse national education programme.

“If children are unable to use the technology today then they are unlikely to become its creators tomorrow. Given everything we know about our future direction, donating devices could have an important impact on their futures, our economy and the future of digital industries in the UK.”

According to a recent Ofcom report, up to 1.77 million children across the UK don't have access to a laptop, desktop PC or tablet to work on.

The Education Endowment Foundation also shared concerns that the digital divide could widen by as much as 75% with the poorest and most disadvantaged children worst affected by the COVID-19 pandemic.

“The UK games industry has been such a success because it has been able to tap into brilliant creative minds from across the whole country,” said Dr Jo Twist OBE, CEO of Ukie.

“By donating devices to schools, and especially to those in disadvantaged areas, the industry can play a valuable role in closing the digital divide and building a more inclusive industry for the future.”

The full list of founding partners includes: Aardvark Swift, Creative Assembly, Co-operative Innovations, Curve Digital, Games Jobs Direct, Hi-Rez Studios, Nintendo, OPM Jobs, Polystream, Sports Interactive, Team17 and ustwo games.

For more details head to:


About Ukie (The Association of UK Interactive Entertainment)

Ukie is the not for profit trade body for the UK games and interactive entertainment industry. Its mission is to turn the UK into the best place to make, sell and play games in the world.

It represents nearly 500 businesses working across the UK, including game developers, publishers, platforms and service providers, in government. This includes industry advocacy work, managing industry press relations and running trade missions, as well as providing member services.


Press contacts

Mark Pawluk

Mark Pawluk

Junior Account Manager +44 (0)20 3927 6430
Ben Skipper

Ben Skipper

Senior Account Manager +44 (0)20 3927 6430

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