Latest news

Guts.com gets a new visual identity, new tone of voice, and a refreshed positioning

6 April 2022 11:15

Zecure Gaming Unveils GUTS.Com Rebrand

Guts.com gets a new visual identity, new tone of voice, and a refreshed positioning

28 March 2022 14:00

Betsson Launches Sportsbook in Colorado, U.S.A

We have just launched our mobile app sportsbook product under the Betsafe brand in Colorado, U.S.A! This B2C launch is an opportunity to showcase @Betsson Group’s proprietary, U.S.-adapted sportsbook for new and existing operators on the market, making it an important component of our B2B strategy in the country.

16 March 2022 10:05

Betsson Sweden signs up former Swedish professional footballer, Pontus Wernbloom

In its bid to continue creating the best content within the gaming industry in Sweden, Betsson has signed up with the football star Pontus Wernbloom as its new brand ambassador. Wernbloom, who recently ended his career, will be part of Betsson’s continued investment in football and Swedish sports. Betsson already collaborates with Christian “Fimpen” Eklund for hockey and Jonas Björkman for tennis

4 February 2022 14:00

Betsson Launches Online Gambling in Province and City of Buenos Aires, Argentina

In line with its growth strategy for Latin America, Betsson continues to strengthen its presence on the continent by partnering with local operators. Betsson, together with the leading land-based operator, Casino de Victoria, has been granted a license for both the Province and the City of Buenos Aires, Argentina and both of these are now live.

The award-winning web series "Fimpens Resa" gets a new direction when Betsson and Fimpen steer the ship away from the highest division of hockey and instead focus on the lower divisions.

2 February 2022 12:51

Betsson and "Fimpen" focus on the grassroots of hockey in new initative

The award-winning web series "Fimpens Resa" gets a new direction when Betsson and Fimpen steer the ship away from the highest division of hockey and instead focus on the lower divisions. In addition to the web series, Fimpen and Betsson will pay tribute to people who go over and beyond for hockey. With the initiative “Real Hockey Heroes”, they will scan the entire country for local hockey heroes.

Betsson sponsors the Pernambucano Championship in Brazil

14 January 2022 15:01

Pernambuco Football Federation announces agreement with Betsson - the largest sponsorship in the history of the Pernambucano Championship

As the new Main Sponsor, Betsson will be present in all the competition’s commercial properties.

Chile’s top team becomes another major milestone in Betsson's expansion plan in South America

13 January 2022 16:00

Betsson becomes the Official Sponsor of Colo Colo in 2022

Chile’s top team becomes another major milestone in Betsson's expansion plan in South America

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Press contacts

Roderick Spiteri Schillig

Press contact Head of External Communications roderick.spiteri@betssongroup.com +356 7970 1540

Robin Olenius

Press contact (SE) Press Contact Betsson Group robin.olenius@betssongroup.com +46 761 80 5543