Press release - Appoint BOTTLE To Strengthen Brand Awareness, the UK's most popular “CASH for CD, DVD and Games” website, has appointed BOTTLE to handle its PR brief after a competitive pitch.

As one of the UK’s largest online recycling websites, offers customers a quick, easy and rewarding way to de-clutter and make money from their unwanted entertainment products.

BOTTLE has been tasked with boosting musicMagpie’s brand awareness among its core audiences through national media. The team is also responsible for promoting the website’s iPhone app and the forthcoming launch of their Android and Blackberry applications, all of which allow customers to scan barcodes of unwanted products and sell them directly via their mobile device.

BOTTLE Director, Will Cairns, who will be overseeing the musicMagpie account, comments: “With its revolutionary service and aggressive expansion programme, we are thrilled to be working with musicMagpie. We are looking forward to delivering some fantastic campaigns combining both traditional and social communications, and turning musicMagpie into a household name.”

Eren Ozagir, Commercial and Marketing Director of, says: “We needed an agency with vivid ideas and one that could deliver them! We are all excited to be working with the team at BOTTLE who not only impress with their knowledge and creativity but are really focused on getting the right results.”

Related links


  • PR, Communication


  • bottle pr
  • online recycling websites
  • musicmagpie
  • pr brief


Listed by PR Week as a top 120 UK PR agency, BOTTLE PR is home to a corking team of 25 PR consultants. 

Its award-winning campaigns embrace both 'traditional' and digital PR disciplines for a diverse and enviable client base spanning consumer, business-to-business and technology sectors.  BOTTLE PR's digital PR activity is headed by an industry-renowned social media and online expert.

With clear targets and KPIs, BOTTLE PR achieves fantastic PR results for its clients, yet appreciates its efforts must meet an organisation's business objectives.  Recent PR-driven business results include an 80% rise in year on year sales for a drinks client, an increase in website enquiries from 50 per day to over 3,000 for a utility supplier and a five-fold increase in awareness and understanding for a large public sector body over a six-month period.


Nina Sawetz

Press contact Executive PR Consultant 01865 882988

Paul Sutton

Press contact Head of Social Communications +44 (0)1865 882988