Press release -

Source Marketing Direct hail Harvey Nichols for instilling more human interaction in their marketing channels

Coming off the back of a recent award nomination last month, outsourced sales and marketing experts Source Marketing Direct are once again in the public domain - this time speaking out in praise of Harvey Nichols for acknowledging the importance of face-to-face interactions in marketing.

Source Marketing Direct: About the firm

The luxury British department chain made a pledge recently to ‘make shopping fun again’, focusing on building better relationships with customers to increase store footfall. The firm’s Marketing and Creative Director Deb Bee claimed ‘technology isn’t killing retail - but it will if we think it can replace experiences and trust’, as she lauds the effect human interaction has in creating trust.

Source Marketing Direct, who focus on direct, face-to-face sales, believe more brands should follow suit, and ‘go back to basics’ with elements of their marketing - at least in terms of forging more personal and meaningful bonds with their consumers in-person.

“It’s great that Harvey Nichols are using big data for the right reasons - they’re setting a great example,” stated Source’s Managing Director Hector Montalvo. “By using it to gain a better understanding of what their customers want, they will be able to enhance their in-store experiences - especially as their Marketing Director understands the need for instilling more human interaction in their marketing endeavours.”

Montalvo is certain that Harvey Nichols aren’t the only department store who’ve fallen victim to a significant dip in consumer trust, and sees a future where more businesses will use face-to-face interactions to combat a digital saturated marketing mix.

It seems the Managing Director’s hope is that the publicised new strategy by Harvey Nichols will pave the way for other chains to adopt a more encompassing and multifaceted marketing approach - one that doesn’t have to compromise their commitment to more digital elements of innovative advertising.

Source: https://www.campaignlive.co.uk/article/harvey-nichols-creating-experiences-make-shopping-fun-again/1486461

Topics

  • Business enterprise, General

Categories

  • source marketing direct

Regions

  • London

Contact:

Hector Montalvo - Managing Director

02035811340

admin@sourcemarketingdirect.com

www.sourcemarketingdirect.com

Source Marketing Direct focuses on direct, face-to-face sales through event based marketing and business-to-business solicitations. We are a privately owned, outsourced, direct sales & marketing company with over 15 years of experience.

Contacts

Stacey Kehoe

Press contact Communications director

Related content

Source Marketing Direct fly to New York, reiterating attitude towards business travel

Nine contractors of Southwark-based outsourced sales and marketing experts Source Marketing Direct will fly to New York as part of their continuous professional development programme.

Success means finding a perfect balance between short and long-term thinking, states Hector Montalvo

Managing Director of outsourced sales and marketing firm Source Marketing Direct, Hector Montalvo has previously warned of the paralysis of over-analysis and believes that success in both personal and business spheres of life comes down to striking a balance when goal-setting.

Source Marketing Direct joins business community demand to boost female entrepreneurship in the UK

200 business leaders and MPs across the UK have signed a letter orchestrated by The Telegraph newspaper which urges Government to increase female entrepreneurship initiatives in Britain.

Source Marketing Direct celebrate end of year meeting at Soho Hotel

Source Marketing Direct – one of London’s premier outsourced sales and marketing solutions - held their annual end of year meeting and Christmas party at the Soho Hotel in London’s lively Soho district.

Source Marketing Direct hail company culture effect on talent retention

While outsourced sales and marketing experts Source Marketing Direct acknowledge the magnitude of the fight they have on their hands to retain top talent in what is a highly competitive industry, they hold a devout belief in their company culture – a quality they claim continues to be a big draw for applicants.

Source Marketing Direct praise FA for refreshing 'Moneyball' approach to Southgate appointment

London-based outsourced sales and marketing experts Source Marketing Direct believe leaders come in all shapes and sizes, as shown by England’s successful World Cup tournament - spearheaded by a man many doubted just 6 months prior.

Source Marketing Direct seek Reputation as Process Professors of their Industry

Award-winning business owner and mentor Hector Montalvo is committed to making Source Marketing Direct a hub for development, and seeks to make the event-based marketing specialists ‘process professors’ of their industry.

Source Marketing Direct reveal how to raise quality of candidates in recruitment.

London-based outsourced sales and marketing experts Source Marketing Direct recently attended an industry seminar, where Managing Director Hector Montalvo explained how optimising just two functions of the recruitment process could raise the quality of applications.

Source Marketing Direct’s Hector Montalvo attends London meet-up for budding entrepreneurs

Hector Montalvo, Managing Director of London-based outsourced sales and marketing experts Source Marketing Direct, recently spoke about recruitment at an event held at the Park Plaza Riverbank Hotel in London.