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Celebrating 10 years of the Biodiversity Benchmark accreditation
Celebrating 10 years of the Biodiversity Benchmark accreditation

Press release -

Center Parcs celebrates a decade being recognised with The Wildlife Trusts' Biodiversity Benchmark

The Wildlife Trusts and Center Parcs are celebrating an important milestone this week. 

The short break operator has just reached their 10-year anniversary as proud holders of The Wildlife Trusts’ Biodiversity Benchmark accreditation.

With four villages already accredited, Woburn Forest was the final village to be awarded the benchmark this year, just four years after first opening in the summer of 2014. This means all villages are now crowned with the wildlife award, recognising the hard work that goes into monitoring, maintaining and developing a rich habitat for wildlife to thrive in.

Center Parcs has worked with The Wildlife Trusts and other environmental and ecological organisations for three decades now, sharing knowledge, records and plans to ensure everyone is working together for the protection and enhancement of natural environments. The presentation of the 10 Years of Biodiversity Benchmark award took place at Sherwood Forest, where the Benchmark, in its previous guise, was first awarded more than 16 years ago.

The Wildlife Trusts encourage landowning businesses to play a role in supporting wildlife through good management, and they work hard to recognise and celebrate businesses which have achieved excellence. The Wildlife Trusts’ Biodiversity Benchmark is the only standard that certifies management of business landholdings for wildlife.

Center Parcs has had a strong commitment to protecting and enhancing their forests for more than 30 years. A team of rangers are guardians of the forest, helping to maintain and create new habitats to encourage flora and fauna to flourish.

Just a few of the highlights from the Center Parcs forests in the last 10 years include:

  • First otters at Center Parcs spotted at Whinfell Forest in Cumbria in 2016
  • Nesting dormice first seen at Longleat Forest in Wiltshire three years ago
  • Sherwood Forest in Nottinghamshire continues to support one of the most significant bat populations in the county
  • After struggling for many years the recovery of toad and frog numbers at Elveden Forest in Suffolk
  • Turning Woburn Forest from a commercial woodland into a Center Parcs buzzing with wildlife

Martin Dalby, Center Parcs' CEO, said: “This is an amazing achievement, especially knowing how much work goes into taking care of our forests every day. The natural setting of our villages is the unique aspect our guests love most about us. This clearly demonstrates that protecting the natural environment can go hand in hand with a commercial operation - you don’t need to sacrifice one to have the other.”

Nigel Doar, Director of Strategy at The Wildlife Trusts, said: “We believe that everyone has a part to play in bringing about nature’s recovery. Center Parcs has been achieving the Biodiversity Benchmark standard for 10 years, doing the right thing for the natural world and increasing the value of their holiday villages for a wide range of wildlife, year after year. And millions of guests have been inspired to connect with wildlife during and after their stay. Good for the environment; good for people’s health and wellbeing; good fun. Everyone wins.”

The work doesn’t stop here, Center Parcs continues to work with organisations like The Wildlife Trusts so it continues to be collaborative. Nigel Doar, Director of Strategy at The Wildlife Trusts, joined Center Parcs' CEO, Martin Dalby, Landscape Asset Manager, Richard Watson, and the Ground Services Managers from each village to hand over the award, reflect on the last 10 years and plan for the next. Plans include new Biodiversity Sensitive Area maps, new Biodiversity Action Targets and further plans for the continued protection of internationally, nationally and locally rare species at Center Parcs.


Notes to Editors

  • Center Parcs UK has been a separate company to Center Parcs Europe since 2001; the two organisations only share a brand name and the core concept of family short breaks in the forest.
  • Center Parcs UK has five villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire. Each village is nestled within 350-400 acres of woodland with a variety of activities to choose from, restaurants and cafes. There is also a Subtropical Swimming Paradise and award-winning spa called Aqua Sana.
  • Center Parcs UK offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes more than 2.1 million guests each year, with 96% of guests expressing an intention to return. Visit England recently awarded the company five stars for all sites (scoring each village between 90% and 98%), making comments about the friendly nature and efficiency of the staff and the quality and cleanliness of the facilities.
  • As the leader in the UK short break holiday market, Center Parcs UK achieves average annual occupancy in excess of 97%.

Press contacts

Simon Kay

Simon Kay

Press contact Head of PR 01623 821600
Lizzie Jackson

Lizzie Jackson

Press contact PR & Media Relations Officer

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Center Parcs Press Office

Center Parcs revolutionised the short break holiday market in the UK when it opened its first village at Sherwood Forest in July 1987; providing short breaks in the forest on a year-round basis. Now Center Parcs has six villages across the UK and Ireland: Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria, Woburn Forest in Bedfordshire and Longford Forest in County Longford, Ireland.

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