Press release -

Center Parcs reveals proposed plans for €200m holiday village in Ireland

Center Parcs today unveiled a full preview of the proposed plans for its sixth village, Center Parcs Longford Forest in Ireland. 

The €200m development will be located on a 375 acre site at Newcastle Wood, five kilometres from Ballymahon in County Longford.

The holiday village will create approximately 750 jobs during construction and employ up to 1,000 people in permanent jobs once operational. It is estimated that over the next 20 years, Center Parcs Longford Forest would generate an economic uplift of €1 billion for Irish economy.

A detailed masterplan, scale models of the lodges and the centre buildings – including the Subtropical Swimming Paradise - and artist’s impressions of various aspects of the village were shared with the local community and residents. This is the final in a series of community engagement days hosted by Center Parcs before the planning application is submitted in the autumn.

It is envisaged that the development will consist of:

  • 500 lodges, from one-bedroom apartments up to luxurious four-bedroom lodges and Treehouses
  • A main centre building which will house indoor leisure activities, a range of shops and restaurants and the Subtropical Swimming Paradise
  • An Aqua Sana Spa
  • A lake
  • Outdoor sports and leisure facilities
  • Nature Centre

Speaking at the unveiling of the proposed plan in Ballymahon, Center Parcs' CEO Martin Dalby, said: “Today marks a significant milestone in our plan to bring Center Parcs to Ireland. Center Parcs Longford Forest will have a significant impact on the local and regional economy, bringing 1,750 jobs and a €1 billion injection into the economy over a 20 year period.

"We have over 28 years’ experience in developing and operating market leading holiday villages throughout the UK, and we are excited about the prospect of bringing our award winning short break offering to Irish families. As we get one step closer to applying for planning permission, our focus today is to continue our dialogue with the community, share our plans and listen to people’s views.”

Center Parcs operates five short break destinations in the UK: Sherwood Forest, Nottinghamshire; Elveden Forest, Suffolk; Longleat Forest, Wiltshire; Whinfell Forest, Cumbria and Woburn Forest, Bedfordshire. Each Center Parcs is nestled within approximately 400 acres of protected and enhanced woodland, with the village designed to complement and work with the forest environment.


  • Tourism


  • elveden forest
  • sherwood forest
  • whinfell forest
  • woburn forest
  • longleat forest

Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 2 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row


Simon Kay

Press contact Head of PR 01623 821600

Lizzie Jackson

Press contact PR & Media Relations Officer

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