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Center Parcs takes recycling one step further

Press release   •   Nov 08, 2010 00:00 GMT

Guests at Center Parcs are now able to do their bit for the environment away from home as Recycle Zones, Coca-Cola Enterprises’ (CCE) on-the-go recycling scheme, have been installed at all its UK sites.

Recycle Zones are a public facility for recycling soft drinks packaging including cans, glass and plastic bottles and aims to encourage people to recycle their soft drinks packaging when they’re out and about.

The Recycle Zone project is a partnership between Coca-Cola Enterprises, WRAP (Waste & Resources Action Programme) and supported by the charity RECOUP (Recycling Of Used Plastics), combining each organisation’s key strengths. The scheme forms part of CCE’s sustainable packaging programme, Keep It Going, which aims to encourage people to recycle more often. Center Parcs has installed Recycle Zones at all four of their villages in England: Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire and Whinfell Forest in Cumbria.

Erika Coghlan, Vice President public affairs and communications, CCE said: “Over recent years recycling in the home and at work has become easier and easier. However, recycling options on the streets and in public areas are still few and far between.

“We are committed to reducing the impact of our packaging, and recycling as much of that packaging as possible. We know that many of our products are consumed whilst ‘on-the-go’, and so we are committed to providing helpful and convenient recycling solutions that help our consumers become involved in the recycling process.”

Mark Waller, Center Parcs’ Landscape Architect, said: “Center Parcs is passionate about nature and the environment and supporting investment in ‘on the go’ recycling is an extension of the measures we take to make it easier for guests to recycle, wherever they are on our villages.”

Notes to editors

About Coca-Cola Enterprises:

Coca-Cola Enterprises, Inc. is the world's third-largest independent Coca-Cola bottler. CCE is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway, and Sweden.

In Great Britain (GB) Coca-Cola Enterprises Ltd (CCE) employs around 4,500 people across England, Scotland and Wales at manufacturing sites, regional offices and depots.

CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging and recycling, water stewardship, and energy and climate protection.

Six of CCE’s manufacturing sites meet ISO14001 certification, the highest international standard for environmental management. CCE has reduced its energy usage ratio across manufacturing operations in GB by 21% since 2001 and more than 99% of waste at sites is now recovered or recycled.

All of CCE’s glass bottles are 100% recyclable and contain an average of 30% recycled materials; all plastic bottles are made from PET (polyethylene teraphthalate) and are 100% recyclable, and all CCE cans are made from 100% recyclable aluminium and contain around 50% recycled aluminium.

CCE calculates and publishes the CO2 emissions resulting from the manufacture and distribution of all its brands, and in 2007 CCE partnered with the Carbon Trust to measure all greenhouse gas emissions embodied within selected products in the portfolio. For further information please

About WRAP

WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.

Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.

Working in seven key areas (construction, retail, manufacturing, organics, business growth, behavioural change, and local authority support), WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.

About Recoup

Recoup are a plastics recycling consultancy based in Peterborough. For over 20 years, Recoup have been a key player in the recycling of plastics, through setting up schemes to collect plastics to producing guidance documentation around the recyclabililty of plastic packaging.

About Center Parcs

*The four locations across the UK are Sherwood Forest (Nottinghamshire), Elveden Forest (Suffolk), Longleat Forest (Wiltshire) and Whinfell Forest, (Cumbria)

Center Parcs was the first organisation to be awarded The Wildlife Trust’s Biodiversity Benchmarkfor all its sites in 2007 and achieved this standard again in 2010. Following a rigorous audits, the Biodiversity Benchmark was presented to Center Parcs in recognition for its continual efforts to protect and enhance the natural environment at its four holiday villages across the UK.

Center Parcs was also awarded the Haymarket Green Business Award for Biodiversity Protection in 2009. The Biodiversity Protection category measured company leadership in safeguarding and enhancing habitats and species with reference to the managing, monitoring and executing of biodiversity protection across all sites. For more information, visit:

The Carbon Trust Standard was awarded to Center Parcs in 2010, as acknowledgment for its efforts to reduce carbon emissions.

Center Parcs are set to launch Treehouse accommodation at Sherwood Forest in January 2011, as the new height in luxury.

Center Parcs’ fifth site in Bedfordshire is due to open in 2013, with over 700 new lodges and a wide variety of indoor and outdoor activities.

For more information about Center Parcs, visit:

Contact information

Jessica Marshall-Pearce, Press Officer

Telephone: 01623 821723


Notes to Editors

  1. Center Parcs has five Villages across the UK; Sherwood Forest in Nottinghamshire, Elveden Forest in Suffolk, Longleat Forest in Wiltshire, Whinfell Forest in Cumbria and Woburn Forest in Bedfordshire which opened to guests on 6 June 2014
  2. As the leader in the UK short break holiday market, Center Parcs regularly achieves average annual occupancy in excess of 97%
  3. Center Parcs offers weekend, (Friday to Monday) or midweek (Monday to Friday) breaks and welcomes over 1.7 million guests each year, with 96% of guests expressing an intention to return
  4. The Center Parcs concept is to provide a range of high quality accommodation, shops, restaurants and exceptional leisure facilities, carefully nestled amongst 400 acres of protected forest environment
  5. This concept originated in Holland in 1967, with the first UK Center Parcs opening in 1987. Center Parcs is now a separate entity in the UK, owned by The Blackstone Group
  6. Center Parcs has been awarded the following accolades since 2008: the Green Business Award for Biodiversity Protection, Visit Britain 5 Star Rating, Hospitality Assured, Biodiversity Benchmark - Land Management, Carbon Trust Standard, Good Spa Guide Award, ISO14001, Investors in People
  7. Center Parcs has recently been announced ‘Best Family Holiday Provider’ in the Tommy’s Awards for the eleventh year in a row