Press release -
Dual SIM handset market dominated by Asia-Pacific thanks to the likes of Nokia and Samsung
The dual SIM (Subscriber Identity Modules) handset market has been forecast to reach 146.2 million units by 2018, with the sector being predominantly driven by the growing number of multiple mobile subscriptions among consumers and diffusion of prepaid subscriptions especially in low income countries.
Defined as a mobile phone capable of holding two SIM cards, dual SIM handsets were initially launched in the low-end, feature phone market segment. Currently however, the unrivalled levels of convenience offered by the concept of dual-SIM operation is creating demand even among high end mobile phone users and the market today is replete with expensive models running on the Android platform featuring touch screen displays.
The foray of mobile giants, such as, Nokia, LG and Samsung into this space has additionally extended credibility to a trend initially considered a fad ignited by low cost Asian manufacturers.
During 2011, Nokia finally realised the ever growing demand of low budget dual SIM phones among youth and low salaried workers in both developed and developing nations, such as Pakistan, India, Bangladesh and other African and Asian countries.
Even though Nokia is struggling in the smartphone market, their grip on the low-end market is currently very strong.
Robust demand from developing markets, particularly Asia-Pacific, also augurs well for the future of the dual SIM market. Asia-Pacific represents the most prominent region, with volume sales booming at a compound annual growth rate (CAGR) of approximately 38.7% through to 2018.
Its huge population, rising disposable incomes, growing consumer affluence, increasing mobile subscriptions and rapid adoption of multiple SIM cards, particularly in emerging markets such as China and India, are the primary growth drivers in the region.
For more information on the dual SIM handset market, see the latest research: Dual SIM Handset Market
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