Press release -
LONDON BARISTA BECOMES BARISTA OF THE YEAR CHAMPION IN PRESTIGIOUS GLOBAL COMPETITION
Kinga Sobczynska a barista from London was named Costa Coffee’s 2017 Barista of the Year Champion today at the global final held in London.
Kinga who has worked at the Brent Cross Shopping Centre store at Brent Cross for 5 months, beat stiff competition from Costa’s most accomplished baristas from around the world to be named the best Costa barista in the world in the 10th year of the international championship.
Kinga impressed Costa’s Master of Coffee, Gennaro Pelliccia, celebrity TV chef Phil Vickery and Clair Preston-Beer, Costa’s MEA MD with her outstanding performance in each of the stages of the final pouring her own personality, talent, imagination and skill in her coffee creations.
In addition to taking home the coveted trophy Kinga Sobczynska was also awarded a 10-day trip for two to a country with a Costa connection of her choice.
Kinga joined eleven other baristas from around the world in the final that tested their ability to produce a technically perfect cup of hand-made coffee; their personality and performance, flair and passion for coffee; knowledge and understanding of the industry; and their creativity by inventing their own signature drink.
The 20 year old barista said of their win: “I’m still in shock that I have won Barista of the Year! The whole journey has been amazing and it was such an honour to even make the final and meet other Costa baristas from all around the world. I’m very grateful to my family and friends, my Costa colleagues and my regular customers who have given me so much support along the way.”
Head judge and Costa’s Master of Coffee Gennaro Pelliccia said; “Our people are the most important ingredient in our coffee. The confidence and craft they show in their coffee making skills ensures that our that our customers around the world know and love across our unique blend. With over 30,000 Costa Coffee baristas around the world Kinga did a fantastic job against outstanding competition. She has everything we look for in our baristas: someone who possesses true pride, passion and personality.”
Vickery said of the competition: “This is my fourth year of judging Costa’s Barista of the Year competition. I am always so astounded by the outstanding skill, knowledge and dedication displayed by all the finalists and this year was no exception. I have been particularly impressed with the baristas’ creativity in making and developing their speciality drinks for us today and presenting themselves in such a confident and engaging manner.”
Kinga joins the list of prestigious Barista of the Year winners who have since gone on to undertake roles across the Costa business. The list includes Victoria Stewart the 2012 winner who now works in the Costa Global Innovation Team creating new and unique drinks for the brand; Tony Huang, the 2014 winner from China who now develops Costa Coffee’s new drinks in the region and 2013 runner-up Tatum Clewes who has seen her career progress within the coffee shop brand as a result of the competition, being promoted to a managerial training role to tutor the next generation of Costa baristas.
-ENDS -
For further information please contact Emma Kaye at TVC Group emma.kaye@tvcgroup.com
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About Barista of The Year
The Costa Barista of the Year competition first launched in the UK in 2006. It operates on a global scale whereby contestants from all of Costa’s 34 international markets can compete for the ‘Champion of Champions’ title.
About Costa
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is now part of Whitbread PLC.
With over 2,380 coffee shops in the UK and more than 1,300 in 31 international markets we are the fastest growing coffee shop business in the UK and are proud to be the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for eight years running (2010, 2011, 2012, 2013, 2014, 2015, 2016 & 2017).
Looking after coffee growers is extremely important to us, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 72 schools and improved the social and economic welfare of coffee-growing communities.
