Press release -

eFlorist See Leap In Firefox Users Accessing Their Site

Hampshire, United Kingdom (May 20, 2010)eFlorist, leading UK florists who have hundreds of local member florists as part of their business structure, have seen a leap in users accessing their site through the Firefox web browser since Microsoft added the browser choice application into their latest update.

Due to a settlement by the European Commission, Microsoft is legally required to alert those who have Internet Explorer as their default browser that there are other browser options on the market. The browser choice feature will give an overview of a variety of browsers which are available for the user to download, what their features are and installation options should they wish to try something new when surfing the internet.

Statistics show that a significant proportion of people accessing online florists eFlorist are essentially abandoning Internet Explorer for other internet browsers. From April 1 – April 14, accesses through Firefox saw an increase of 25% from the same period between January 1 – January 14. During the January period, 13.92% of users visited eFlorist through Firefox. The April figures show an increase to 17.20% - in fact, all browsers see an increase, with Internet Explorer falling dramatically in the space of three months.

“In January, before browser choice appeared, over three quarters of visitors to our online flower shop (76.35%) came to us through Internet Explorer. Since the installation, that figure has fallen quite dramatically (69.62%), especially when taking the short time period into consideration,” says Alistair Weatherill of eFlorist. “Firefox has seen the biggest jump in users with Safari a distant third. This information is crucial to us as an online flower delivery specialist as we can use the data to readjust our site for different applications to enhance our browsers’ all-round experience. We’re extremely interested to see how this data adjusts over the period of a year, and how it will possibly affect the online flower industry in general.”

To find out more about eFlorist and the range of flowers they offer, and to place an online order, visit their website at or telephone 0800 0830 930 during office hours.



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About eFlorist:

eFlorist, which used to trade under the name Teleflorist, has been a leading figure in the flower retail business since 1947 and can deliver to virtually any address in the United Kingdom, and to over 140 countries worldwide. All flowers are hand-prepared and delivered by local florists, and are always fresh and unique. They can offer same-day delivery if an order is placed before 3pm from Monday through to Saturday. Family-owned, eFlorist can offer nationwide delivery at competitive prices.