Food for Progress

Swedish award-winning plant-based brand Oumph! has seen a 400% increase in sales in the UK the first four months of this year, compared to the same period last year.

Following the success in the Nordic countries, United Kingdom and Ireland, the multi award-winning plant-based brand Oumph! is now expanding into the Netherlands. The initial Oumph! launch includes three varieties: Pulled Oumph!, Oumph! Thyme & Garlic and Oumph! The Chunk, which is now available in selected Jumbo stores.

Oumph! is launching two new products into Swedish supermarkets from the 16th of March. The Oumph! Banger and Oumph! Smoky Bits will open up new plant-based recipe opportunities and menu ideas. "Our aim is that The Oumph! Banger and Oumph! Smoky Bits will raise the bar for the plant-based category in Sweden", says Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress.

​The Oumph! Burger has won the prestigious Best Vegan Burger in the 2020 Vegan Food & Living Product Awards. The jury's verdict reads: “This really tastes like a burger, with the crust and center being pretty bang on. It has a very enjoyable taste and texture. This is a great one for anyone doing Veganuary in particular as it proves that vegans don’t have to miss out!"

Oumph! are launching their plant-based Sticky Smokehouse Oumph! into Tesco. Sarah Bird, Buying Manager – Prepared Foods at Tesco said: "As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign."

Oumph! Kebab Spiced has won Best New Food Product of the Year, awarded by Food Matters Live. Oumph! The Chunk has been awarded Gold by the FreeFrom Eating Out Awards, in the category Food For Food Service. "We are excited and honoured to win two such prestigious awards", says Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy at Food for Progress, the Swedish company behind Oumph!

Multi award-winning plant-based Oumph! is now available in 620 Holland & Barrett stores across the UK. 4 varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced, Thyme & Garlic and The Chunk. Oumph! is made from soya beans and organic herb and spice mixes, and free from gluten and dairy. It's versatile and easy to cook, which makes it suitable for home cooks as well as food services.

Thanks to the success of the plant-based Oumph! dishes at Chiquito, UK's biggest Mexican restaurant chain, a brand new Oumph! dish has been added to their popular ​Christmas menu. In addition to featuring in the Christmas menu two Oumph! dishes - Vegarrito and Vegan Fiesta Fajita - have now made it from the vegan menu on to the main menu.

Last weekend award-winning Swedish brand Oumph! launched their new sausage at Swedish vegan show Vegovision in Stockholm. The Oumph! Banger was an instant success with visitors, and was so sought after, that long queues quickly formed, with fans keen to taste a sample. The Oumph! Banger is set to launch in the Nordic countries in spring 2020.

Thanks to high customer demand award-winning, plant-based Oumph! is now available all over Ireland, in selected Centra, SuperValu, Tesco and Dunnes stores. Popular products include Oumph! Kebab Spiced, Pulled Oumph!, Oumph! The Chunk, Oumph! Salty & Smoky, The Oumph! Pizza and The Oumph! Burger.