Press release -

Oumph! launches at Whole Foods Market in the UK

Food for Progress launches award-winning Oumph! at Whole Food Market stores in the UK in September. Four products will be part of the initial launch: Pulled Oumph!, Thyme & Garlic, Kebab Spiced and The Chunk.

Meet Oumph! at the Just V Show, which co-locates with The Allergy & Free From Show in London's Olympia 7-9 July. Stand: V105.

About Oumph!

Oumph! is made from soya beans. It's completely plant-based, free from gluten, dairy and nuts.

The Oumph! range of products are easy to cook. They are versatile and suitable to grill, boil, sauté, deep-fry or heat over an open fire.

The Pure Oumph! comes in three varieties: The Chunk, The Strip and The Filet. Pure Oumph! contains nothing but soya protein concentrate, water and salt.

Spicy Oumph! is an entire range of Oumph! products, seasoned with our own spice mixes such as: Pulled Oumph!, Thyme & Garlic, Kebab Spiced, Salty & Smoky, Tandoori BBQ, Tarragon & Lemon, Grill Spiced and Bibim Oumph!

Oumph! is part of a wider concept within Food for Progress and a tool for igniting positive change in the way we create, prepare and enjoy good food on a global scale. 

Read more about Oumph! here!





  • Food, Drink


Export Manager: Anders Wallerman, CEO. Mail: Tel: +46 (0)70 305 33 00.

PR Manager: Fredrika Fredmark, Food For Progress. Mail: Tel: +46 (0)703191512.

UK press & PR: Monika Agorelius, CloseUp PR. Mail: Tel: +44 (0)7785 71 21 86

Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.


Monika Agorelius

Press contact UK Press & PR Contact Tel: +44 (0)7785 71 21 86

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