Press release -

Oumph! wins Best Brand in International World Food Innovation Awards

Swedish plant-based company Oumph!, which was recently acquired by LIVEKINDLY Collective, has been awarded the prestigious title 'Best Brand' at the World Food Innovation Awards.

The judging panel's motivation for Oumph! winning Best Brand reads:

"Wow, this brand has developed an amazing recipe to mix plant-based products making it look very modern and tasty! This is what the category of plant-based needs to transmit to make it cool and tasty".

Henrik Åkerman, Global Brand Lead at Oumph! comments:

"We are super excited to win this prestigious award. Winning Best Brand is a testament to all the hard work from our team, who have put their heart and soul in to creating the Oumph! brand. Winning this award gives us all positive energy to develop this amazing brand further as we expand globally."

Åkerman continues:

"The fact that a plant-based brand is able to win an award like this is also a very positive signal for the future for the whole plant-based movement. With the help of LIVEKINDLY Collective, Oumph! will continue to grow, and we have the ambition to launch both in Germany, South Africa and Australia during 2021."

FoodBev Media awards schemes have been running for more than 10 years and are now recognised as the most credible and respected awards schemes to influence the international food and beverage industry.

In 2019 Pulled Oumph! won three awards in The World Food Innovation Awards:

• Best Foodservice/Catering Product

• Best Plant-based Product

• Best Street Food Brand

Further international awards for Oumph! include:

• Best New Product of the the Year, Oumph! Kebab Spiced - Foodmatters Live (2018)

• Gold, in Food for Foodservice category, Oumph! The Chunk - FreeFrom Eating Out Awards (2018)

• Best Vegan Meat, Oumph! Kebab Spiced - PETA UK (2018)


About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It's plant-based and free from gluten and dairy.

Since its launch in Sweden and the Nordic countries in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by the Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Through strategic partnerships with seed growers, producers, and distributors, we are the only company in the plant-based food sector to own and operate the entire value chain.

As a collective of founders, entrepreneurs and business leaders from across the globe, we are uniquely positioned to create impact with speed, at scale – because of our unique capabilities and purpose-driven mission to effect change through sustainable, cruelty-free plant-based alternatives.

Oumph!, The Fry Family Food Co.,LikeMeat and No Meat we are making plant-based eating the new normal and providing our customers with healthy, sustainable, delicious food options. Furthermore, we are communicating informative, entertaining and inspiring content about veganism and the environment through our lifestyle platform LIVEKINDLY.

For humanity, our home and those who share it with us. #LIVEKINDLY.

Useful Oumph! links

Oumph! website

Facebook

Instagram

Twitter

Topics

  • Food, Drink

Categories

  • vegan
  • oumph!
  • plantbased
  • foodbev media
  • livekindly
  • livekindly collective
  • vegetarian
  • flexitarian
  • oumph
  • world food innovation awards

Media contacts:

Oumph! Monika Agorelius, CloseUp PR. Email: monika@closeup-pr.com Tel: +44 (0)775 71 21 86

LIVEKINDLY Collective: Marta Tomczak. Email: media@livekindly.com


About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It's plant-based and free from gluten and dairy.

Since its launch in Sweden and the Nordic countries in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by the Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Through strategic partnerships with seed growers, producers, and distributors, we are the only company in the plant-based food sector to own and operate the entire value chain.

As a collective of founders, entrepreneurs and business leaders from across the globe, we are uniquely positioned to create impact with speed, at scale – because of our unique capabilities and purpose-driven mission to effect change through sustainable, cruelty-free plant-based alternatives.

Oumph!, The Fry Family Food Co.,LikeMeat and No Meat we are making plant-based eating the new normal and providing our customers with healthy, sustainable, delicious food options. Furthermore, we are communicating informative, entertaining and inspiring content about veganism and the environment through our lifestyle platform LIVEKINDLY.

For humanity, our home and those who share it with us. #LIVEKINDLY.

Useful Oumph! links

Oumph! website

Facebook

Instagram

Twitter

Contacts

Monika Agorelius

Press contact UK Press & PR Contact Tel: +44 (0)7785 71 21 86