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Tesco launching Sticky Smokehouse Oumph!

Press release   •   Jan 02, 2020 12:07 GMT

To kick off Veganuary in style - Oumph! are launching their new plant-based Sticky Smokehouse Oumph! into select Tesco stores, in the United Kingdom and Tesco Ireland, this week. Sticky Smokehouse Oumph! are rib style fillets, covered in a richly flavoured sticky, smoky barbecue sauce.

Sarah Bird, Buying Manager – Prepared Foods at Tesco said:

"As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign."

Like the other popular, award-winning Oumph! products at Tesco, such as Pulled Oumph!, Oumph! The Chunk and Oumph! Kebab Spiced, the Sticky Smokehouse Oumph! is sold in the frozen section.

"Following the phenomenal success of the Oumph! Sticky Smokehouse in Sweden we are delighted to be launching in the UK and partnering Tesco. We know this will be a great hit with all customers and Veganuary is a perfect time to try it, whether your new to Oumph! or trying for the first time, our feedback suggests you’ll be amazed with the great taste and it’s perfect for those Big Nights In", said Laura Weadock, Account Manager at Oumph! and Food for Progress.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herbs and spices. It's plant-based and free from gluten and dairy.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In the UK Oumph! is available nationwide in major retailers and a large number of cafes and restaurants such as Bella Italia, Chiquito, Busaba Eathai and Hilton Hotels.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website





Oumph! Press & PR: For more information, photography and interview requests, please contact Oumph!'s UK Press & PR contact: Monika Agorelius, CloseUp PR. Tel: +44 (0)7785 71 21 86. Email:

Oumph! Sales: Laura Weadock, Account Manager, Oumph! and Food for Progress.

Tel: +44 (0)7508 018415


Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.

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