Press release -

The Oumph! Burger awarded Best Vegan Burger

The Oumph! Burger has won the prestigious Best Vegan Burger in the 2020 Vegan Food & Living Product Awards. Up against the likes of Linda McCartney, Fry's and Quorn, The Oumph! Burger was praised for its texture, flavour and close resemblance to a meat-based burger.

The jury's verdict reads:

“This really tastes like a burger, with the crust and center being pretty bang on. It has a very enjoyable taste and texture. This is a great one for anyone doing Veganuary in particular as it proves that vegans don’t have to miss out!"

Nick Jacobs, Head of Sales UK & Ireland, Oumph! Food for Progress comments:

"We’re delighted to have won plant-based burger of the year and that it is testament to the incredible success the Oumph! Burger has achieved nationwide both in the retail sector but also within leading UK restaurants."

The Oumph! Burger is available across the UK in Asda, as well as in popular, nationwide restaurant chains Café Rouge and Bella Italia, and London and South East pub chain Shepherd Neame.

Marc Saunders, Head of Brand at Bella Italia, Casual Dining Group comments:

"The Oumph! Burger makes up for more than 22% of Bella Italia's burger sales. We offer a number of different dishes featuring Oumph! on our vegetarian and vegan menu, and they are all very popular, which contributed to Bella Italia recently being awarded Best Vegan Menu."

In Ireland The Oumph! Burger is available at SuperValu and Centra stores.

About The Oumph! Burger

The inspiration for The Oumph! Burger was based on a juicy rare burger, but the difference is that the Oumph! Burger is made with entirely plant-based ingredients. Like all Oumph! products, The Oumph! Burger is made with soya beans, and the fine red colour comes from beetroot.

The Oumph! Burger weighs 113g, which is the equivalent of a Quarter Pounder.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herb and spices. It's plant-based and free from gluten and dairy.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services.

Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website





  • Food, Drink


  • vegan burger
  • veganuary
  • musgrave
  • centra
  • supervalu
  • shepherd neame
  • casual dining group
  • bella italia
  • asda
  • vegetarian
  • vegan
  • plantbased
  • oumph!
  • oumph
  • greenproteinshift
  • foodforprogress
  • flexitarian

Press contact:

For more information, photography and interview requests, please contact Oumph!'s UK Press & PR contact: Monika Agorelius, CloseUp PR., Tel: +44 (0)7785 71 21 86, Email:

Sales contact:

Nick Jacobs, Oumph! Food for Progress. Email: nick.jacobs@foodforprogress.comTel: +44 (0)7785 327 146

Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat .


Monika Agorelius

Press contact UK Press & PR Contact Tel: +44 (0)7785 71 21 86