Press release -
Seeblick Garage and Allmend Garage Announces Company Name Change to Hedin Automotive AG
Hedin Group, one of the largest privately-owned automotive retailers in Europe, recently completed its purchase of Seeblick Garage and Allmend Garage. The acquisition signifies a major milestone in a strategic vision to strengthen the Hedin´s position in Europe, leveraging on the existing, strong alliance with BMW.
Today the company announced that will begin operating in Switzerland under the new name of Hedin Automotive AG, effective immediately. This rebranding strategy reflects the dealership’s Swedish ownership, corporate culture, values and vision for the future.
- While we honour the strong legacy of SeeAll Group, under the new name Hedin Automotive, we come together and look to the future as one united group. The new name signifies a connection across our companies. It will enable us to build a strong presence in the group and to deliver more value to our customers. I firmly believe that “we are stronger together”, says Anders Hedin, Owner & CEO of Hedin Group.
The two dealerships in Zurich are part of Hedin’s Scandinavian BMW division, Hedin Automotive headquartered in Norway. Through its daughter company, Bavaria, Hedin Automotive is the largest dealer group of BMW and MINI in Scandinavia. The Bavaria brand stands for quality and lives up to its vision of being surprisingly different and noticeably better.
- We are very pleased to have extended our footprint to Switzerland and delighted to welcome SeeAll´s talented employees to Hedin Automotive. As a combined team we will continue to build on our long-standing, strong partnership with BMW, positioning the company for future growth and success, says Stig Saeveland, chief executive officer of Hedin Automotive Norway.
As a combined team we will continue to build on our long-standing, strong partnership with BMW, positioning the company for future growth and success, says Stig Saeveland, chief executive officer of Hedin Automotive Norway.
Hedin was founded in 1985 when father and son, Ingemar and Anders, acquired their first dealership in Borås, Sweden. During the first year, Hedin Bil had a turnover of MSEK 45, sold about 800 vehicles and had 40 employees. The Scandinavian automotive group today is one of the largest privately-owned automotive retailers in Europe. Still family owned, Hedin now counts a team of 3,600 professionals representing 30+ brands in 117 locations across Sweden, Norway, Belgium, Germany and Switzerland.
Some Things Won´t Change
Behind the new name is the same professional team dedicated to providing new and existing BMW and MINI owners in the Zurich-area exceptional customer service. It marks the next leg of the journey for Allmend Garage and Seeblick Garage; as one united group sharing the same vision for the future.
About Hedin Automotive Norway
Hedin Automotive is a wholly owned subsidiary of Swedish I.A. Hedin Bil AB. The Company owns and operates Bavaria, one of the largest dealers of BMW and MINI in the Nordics, Hedin Automotive AG (BMW and MINI in Switzerland), Hedin Performance Cars (Porsche in Norway) and GS Car Parts - Norway's largest independent supplier of spare parts and accessories for BMW. Hedin Automotive has a turnover of NOK 6 billion, employing more than 800 employees.
About Hedin Bil
I.A. Hedin Bil is one of the largest privately-owned automotive retailers in Europe, with 32 brands in the portfolio, offering full service for private and corporate customers. Financing, service and insurance are some of the components of the total offer. Hedin Bil is represented in more than 125 locations in Sweden, Norway, Switzerland and Belgium. Hedin Bil Is a part of the Anders Hedin Invest Group together with Klintberg & Way Group, Mabi Rent, Car to Go Sweden, Hedin IT and their real estate group. Anders Hedin Invest Group has a turnover of approx. 2,7 billion EUR and 4,000 employees.