Press release -

Maximize your child’s Car Safety with SitSac Booster Combo

SitSac  Booster Combo is an award-winning innovation from Sweden, home of SAAB and Volvo cars. Launched in the UK today, SitSac Booster Combo, a booster seat with the functionality of a backpack, ensures your child is always safe when travelling in a car.

SitSac’s built-in straps allow your child to carry their booster seat on their back, so regardless of where they go they will always have their car seat with them. SitSac is cleverly designed with a joint backpack allowing your kids to carry their dearest toys or belongings. The integrated backpack conveniently separates from the booster seat and holds enough to ensure they have everything they need for a sleep-over or a day away with their friends.

SitSac is ideal for fly and drive holidays as it can serve as hand luggage and it will save you money on expensive car seat rentals upon arrival. SitSac also comes in handy as a booster seat in restaurants, cinemas or at the theatre.

Lotta Lindquist-Brosjo, Managing Director Hela Family, said:

 “We are delighted to be launching the SitSac Booster Combo in the UK today. There is no longer any excuse for unsafe travel. Your child can always travel safely thanks to SitSac.”

SitSac is available for sale at for £79.99.

EU legislation states that children up to 135 cm (4ft 5in) must use a child seat or booster seat when travelling in cars or buses equipped with 3-point safety-belts. The SitSac solution allows for the booster seat to always be close at hand.

Quick facts about SitSac

  • SitSac combines a backpack and booster seat
  • Suitable for children age 4-12 (15-36kg)
  • Robust design made to be safe, easy-to-use and appreciated by kids
  • Tested and approved according to the current European Child Safety Standard ECE R 44-04
  • All safety parts are manufactured in Sweden
  • Volume: 14 litres, weight: 1,8 kg
  • Reflective areas on all visible  sides
  • Washable seat cover
  • Measurements (cm) 23x40x38
  • Available in funky red, bright blue and lime green





  • car safety
  • booster seat
  • portable
  • carry on
  • hand luggage
  • sitsac

About Hela of Sweden

Founded in 2002, safety and wellbeing specialist Hela of Sweden specialises in marketing innovative Nordic ergonomic safety solutions.  The company launched a new concept with children in focus in May 2010 by launching the SitSac Backpack Booster combo, a Swedish invention. For more information please visit