Press release -

​Tradition and style meet high tech with Hövding’s new covers

Hövding released its third-generation airbag last autumn. Now, a new range of covers for Hövding 3 featuring classic patterns from renown fabric producers teams with Hövding’s advanced technology.

- Cyclists using Hövding do so primarily because it offers the safest head protection, but many also wish to express their personal style. In this winter collection, we are proud to showcase fabrics from Harris Tweed and Liberty. Classic patterns and tradition meet high tech in a perfect match, says Hövding CEO Fredrik Carling.

The Liberty cover called Paisley is designed to resemble a draped Liberty shawl. The highly weather resistant Harris Tweed cover is made with handwoven Scottish wool and vegan leather detailing. Soft fleece fabric, gentle on the skin, lines the inside of both covers, while their exteriors are equipped with reflective stripes for high visibility in the darkness of winter.

For those who would like to be even more visible, the yellow fabric of the HI-Vis cover is bright in daytime and its reflective text ensures visibility in the night. All the covers are compatible with Hövding 3 and can be left on during charging.

Hövding 3 was released in September after four years of research and product development to create the world’s most effective head protection to date with a uniquely designed new airbag. The collar’s adjustable size makes it fit snugly around the user’s neck. The new Hövding 3 can also be connected to a smartphone via Bluetooth, creating exciting functions and new possibilities for users, while developing safer cities for cyclists.

Hövding’s advanced technology allows it to register the cyclist’s movements 200 times per second. During an accident, the airbag inflates in 0.1 second, enveloping the head and fixing the cyclist’s neck.

Read more about Hövding and the new covers on www.hovding.com

Recommended retail price for the covers: SEK 199 for HI-Vis, SEK 499 for Paisley and Harris Tweed.

For high resolution images of the new covers, visit https://www.mynewsdesk.com/uk/hovding/latest_media

Topics

  • Lifestyle, Fashion, Leisure

Contacts

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