Celebrate Veganuary with IKEA

Hi there,

January means Veganuary, an opportunity for us to reflect on our diet and the food we consume. Not only for vegans, it’s an occasion for even the most avid meat eaters amongst us to think about what we eat, the impact it has on our health and the wider planet, and realistic and easy ways we can be kinder to both.

With 15% more Brits eating meat-free foods over the last two years and 11% more meat eaters reducing or limiting the meat in their diets¹, there are plenty of small and simple changes you can make to incorporate a more plant-based offering into your life.

Ellie Pniok, Commercial Food Leader for IKEA UK & Ireland says:

“Sustainability is integral to everything we do at IKEA. From evolving our food offering and reducing our impact on the planet, to innovating the materials we use in our products and providing easy and affordable ways to reduce waste. We want to inspire change and enable the many to make more sustainable choices every day.”

“Veganuary is a wonderful opportunity for us to do so, highlighting both the environmental impact of making meat-free switches and the easy and affordable changes you can make to do so. Plant-based foods need less resources, less water and less land to feed just as many. By cutting out meat and dairy products from your diet, you could reduce the carbon footprint from your food by up to 73%. Changing eating habits can be daunting, so taking a gradual approach by committing to one vegan day a week can make this change much easier, being kinder to both yourself and the planet.”

“Swapping or reducing meat and fish needn’t mean missing out on wholesome and comforting food. Our sustainable plant-based alternative to our iconic meatball, the HUVUDROLL plant ball, has the same delicious taste, texture and quality with just 4% of the climate footprint. Made from yellow pea protein, oats, potatoes, onion and apple, it has the same great juicy bite that meatball lovers, flexitarians, vegetarians and vegans can all enjoy.”

“Its sibling, the HUVUDROLL vegetable ball, is also scrumptious, with both being great to have in wraps, salads or with roasted vegetables. They can be easily prepared from frozen in minutes – in the oven, microwave or on the stove – and are just as tasty warm as they are cold.”

“For those looking for something a little different, the SJÖRAPPORT seaweed pearls are a wonderful addition to cold eggs or canapés, as a decoration for salads or sandwiches or as an ingredient in dips or hot sauces.”

“Green eating doesn’t just stop with where our produce is sourced from; it’s also important to reduce our food waste. The IKEA 365+ range makes it incredibly easy to keep leftovers fresher for longer. It’s also a great way to prepare your meals in advance, saving time and money. The glass IKEA 365+ food container’s tight-fitting lid preserves aromas and flavours and is made from sustainable, natural bamboo that also creates a warm look. The container itself is made of oven-safe glass, doubling up as an oven/serving dish, whilst the lid can be used as a coaster withstanding temperatures up to 100°C.”

“Sometimes it can be tempting to grab a pre-made lunch when you’ve nipped out to the shop, but to make it easier to make more sustainable food choices by avoiding disposable packaging, the IKEA 365+ lunch box is your trusty companion. It’s perfect for preparing your lunches in advance, meaning you can use your well-earned lunch break to get some much-needed fresh air, rather than spending time making food. It has three removable inserts so that you can separate your main course from your salad and sauce, with its snap-and-lock leak-proof lid preventing spills and creating an aroma-tight seal.”

Please find below a selection of products to help you embrace Veganuary and live more sustainably. For more information and for high-res imagery, please do get in touch at ikea@hopeandglorypr.com. To explore more wonders, and see our new products, visit us here.

All the best,

The IKEA Team

HUVUDROLL Plant balls £2.75 Just as delicious as the iconic meatball, but with 4% of the climate footprint. Pair with mashed potatoes, cream sauce, peas and lingonberry jam for a classic and heart-warming dish	HUVUDROLL Vegetable balls £4 These vegetable balls only contain delicious veggies and pulses, with pieces of chickpeas, carrots, peppers, corn and kale. They can replace meatballs in all of your and your family's favourite dishes, and are great to have in wraps, salads or with roasted vegetables	KORVMOJ Vegetable hot dog £2.95 With chunks of kale, lentils, quinoa, onion and carrot, the vegetable hot dog is a scrumptious vegan alternative, with fewer calories and less fat than its meat equivalent. Garnish with your favourite toppings and enjoy in a soft, fresh bun
IKEA 365+ Jar with lid £5.50 Store food and soup in this sustainable glass jar. You can also keep grains and pulses, with the clear glass allowing you to add some colour to your kitchen by showing off its contents	IKEA 365+ Food container with lid £3.50 This glass and bamboo jar is both eco-friendly and stylish. Cook and store your meals with its tight-fitting lid keeping food fresh and preserving aromas and flavours	IKEA 365+ Lunch box with inserts £4.50 The leak-proof lid of this practical lunch box prevents spills and protects the contents from frost damage, making it ideal for both transporting food and storing leftovers
SJÖRAPPORT Seaweed pearls £1.50 Kelp seaweed is harvested from the seabed, then ingeniously made into these shimmering pearls with a fresh taste of sea and saltiness	IKEA 365+ VÄRDEFULL Peeler £3 A trusty peeler is super handy when trying to adopt a more plant-based diet. Easily grate fruit and vegetables with this easy to grip peeler	MUNSBIT Oat smoothie £1.25 Sometimes you need a quick refill of energy, and this delicious blackcurrant and blueberry oat smoothie is easy to take out when you’re on the go or need a little extra fuel between meals

¹ Mintel, 17^th January 2020