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Traditions are important, but sometimes we need change. At IKEA, we recognise our global presence and the influential role we play in people’s lives, providing us with a unique opportunity to lead this. Moving away from ‘seasonal’ trends, we hope to encourage the many to say goodbye to the temporary, and welcome longevity with sustainable choices through ‘transitions’ – looking at the small ways w
Whilst it has been a very unexpected year for many, it has also been a very busy one here at IKEA. From releasing our ‘meatballs at home’ recipe, launching two exciting collaborations - OSYNLIG and BYGGLEK – and our AW20 trends, to major sustainability-focused announcements and a host of wonderful work with our influencers – we’ve certainly packed a lot in!Despite it being an uncertain period, the
Hi there,With 2021 just around the corner, it’s the perfect time to start thinking about the wonderful celebrations ahead, including Mother’s Day.An opportunity to treat and pamper the special lady in your life needn’t be an extravagant or expensive affair, with a host of simple and meaningful ways to make her smile. With a great range of affordable products at IKEA, it’s never been easier to show
Hi there,With winter just around the corner, many of our minds and stomachs will be drawn to heartwarming and wholesome dishes to help us through the cooler months. Staying cosy indoors is a brilliant opportunity to experiment in the kitchen, improve our culinary skills and whip up delicious meals that warm both the body and soul.Whether you’re looking to master some new recipes or have some fun w
Hi there,My name is Carol McSeveney and as the Business Leader for Lighting and Electronics, IKEA UK & Ireland, it’s my pleasure to introduce IKEA's festive lighting offering to brighten up your holiday season.IKEA’s STRÅLA lighting range means “shine” in Swedish, and is perfect for creating a magical and atmospheric ambiance in your home over the holiday period and beyond. Whether that’s fair
Hi there,My name is Ellie Pniok and as the Commercial Food Leader for IKEA UK & Ireland, it’s my pleasure to introduce IKEA's holiday food selection, bringing some Swedish warmth and flavours to your festive table. Whether preparing for a big family dinner or a simple Fika with friends, the arrival of winter brings an exciting new world of tastes and smells. VINTERSAGA is Swedish for winter fa
The act of gift giving is a wonderful festive tradition, and getting them all wrapped and ready to go can be just as fun as the giving itself. This year make beautiful wrapping part of the present by getting creative with simple and easy ideas that are impactful, affordable and sustainable. IKEA has numerous clever and effortless tricks to help you master the art of wrapping, all the while being m
The final IKEA autumn/winter 2020 trend we would like to introduce to you is Street Style Nomad, which is all about feeling liberated, enabled and empowered to live life at home how you want to.Inspired by street style influences and providing simple solutions to improve everyday life in even the smallest of homes, this trend is about being casual yet impactful; embracing contemporary design with
We recently unveiled IKEA’s first trend for autumn/winter 2020, Highland Heritage, and we’re back to introduce the latest one: Eclectic Traditions.With many celebrations coming up during the autumn/winter seasons, look to establish a nostalgic, generous and inviting atmosphere in your home with this multi-dimensional trend. Creating an environment that combines second-hand elements with modern-day
Hi there,My name is Jamey Seaman and I am the Outdoor Furniture Business Leader for IKEA UK and Ireland. Whilst we make the most of the outdoors this summer, with the cooler months quickly approaching, there’s never been a better time to consider how we can maximise and enjoy our outdoor space all year round. It may be tempting to retreat and hibernate indoors to get comfy but enjoying your outsid
Hi there,With summer right around the corner, what better way to start planning for the warmer season than by creating a fresh and relaxing home to help you and your family stay cool. Whether you’re soaking up the longer evenings in the garden or retreating indoors to shelter from the strong midday heat, IKEA offers a huge range of stylish and affordable products to help transform your home into a
Hi there,In the hope that we will be getting back to some sort of normality in the coming months, one thing that will help many of us through this tricky time is thinking about some long-awaited summer celebrations.For us, kräftskiva (crayfish party) is the perfect Swedish summertime event. This long-held tradition usually takes place in August to celebrate crayfish harvesting and continues to be
Hi there,Springtime brings a host of celebrations, from weddings and birthdays, to garden parties and BBQs. This year spruce up your party planning skills by giving DIY decorations a go! Getting crafty with decorations is a great way to add a unique and personal touch to any space, particularly if you’re finding it difficult to find exactly what you’re looking for. Not to mention being a cost-effe
The RHS Chelsea Flower Show will return on 19 - 23rd May 2020, with the key theme revealed as ‘sustainability and climate change’. During spring, nature bursts into life with an abundance of greenery and flowering plants. Taking inspiration from the prestigious event, you can incorporate the great outdoors into your home through colourful plants, floral fabrics and sustainable furnishings.This yea
Hi there,The countdown has begun with Valentine's Day only a month away. Celebrate your day of romance by creating a cosy indoor space, perfect for spending a night together with loved ones. Whether you’re preparing for a romantic dinner or spending it snuggled on the sofa watching movies, IKEA has a vast range of products to suit.Transform your sofa into a movie watching haven by layering soft te
Merry Christmas from everyone in the IKEA Communications Team!We would like to the take the opportunity to thank you for your support over the past year. It has been yet another exciting year for us; we’ve made some big announcements, such as the opening of IKEA Greenwich, our most sustainable store to date. We also launched a number of exciting new collections including SYMFONSIK and MARKERAD and
Looking forward to March and Mother’s Day, what better time to start thinking about how to spend this special day celebrating the wonderful women in our lives.Why not break with the tradition of busy restaurants and spend quality time at home, treating mum to some much-deserved relaxation. With a great range of affordable products at IKEA, refreshing any space to celebrate with the special lady ca
Hi there,New Year is a time for gathering all your friends and family to celebrate the past year and look forward to the next.Whether you’re having your nearest and dearest over for an intimate dinner or going all out with a party, complete with drinking and dancing, IKEA’s range of affordable decorations and accessories will ensure you bring in the New Year in style.Keep the festive party spirit
Hi there,At IKEA we believe that the kitchen is one of the most important rooms in the home, with food and cooking together being a wonderful way to create memories. With the festive period almost upon us, food has never been more important, as the smell of gingerbread and scrumptious mince pies wafts closer, we look forward to hosting friends and family during the winter [SC1] , tucking into affo
Hej!My name is Clotilde Passalacqua and I’m the Interior Design Manager for IKEA UK and Ireland. I’ve been working for IKEA for more than 17 years, starting in 2001 in the first store in Rome. I’ve always had a passion for interiors and that’s why I love to help, guide and inspire our customers to live the wonderful everyday by expressing their personality in how they style their home, whilst inco
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