Press release -

Letting imagineear guide you around the world’s largest garden party: Floriade 2012

imagineear has been chosen as the exclusive handheld media partner for the 6th Floriade, which is open from Easter 2012 and anticipates two million visitors over a period of six months.

On April 4th 2012 Her Royal Majesty Queen Beatrix of The Netherlands will lead the opening ceremony of Floriade 2012, the 6th edition of the World Horticultural Expo taking place in Venlo near the Dutch-German border. Floriade 2012 has selected imagineear to provide Dutch, English and German multimedia tours on the imagineear mediaPacker™ handheld player and as iOS (iPhone) and Android smartphone app.

imagineear interviewed many of the key figures behind the planning and realisation of the once-a-decade Floriade, including the Project Director of the show, the landscape architect responsible for designing the park, the project manager who oversaw the Alpine cable cars, and tree and bulb experts. Images, footage, video interviews and music complement a narration enriched with these interviews to help visitors navigate and enjoy the beautiful park, individual gardens, architectural and horticultural highlights.

Floriade takes place every 10 years in the Netherlands. The Leitmotiv of this edition is: Be part of the theatre in nature, get closer to the quality of life, which his reflected in five themed worlds separated by wooded areas: Relax & Heal, Green Engine, Education & Innovation, Environment, and World Show Stage. Sustainability is the key factor in all aspects of the park, shared by 100 contributors and exhibitors who come from 40 countries, ranging from Belgium to Japan.

Eleonore Heijboer, Regional Manager for imagineear in Benelux, said: "The sheer scale and ambition of this project is a revelation, and in telling the story we have tried to reflect the breadth and complexity of the work involved once every ten years to bring Floriade to the public. But above all, Floriade 2012 is a celebration in colour and tone; imagineear is delighted to play our part in adding to the rich texture of the experience."

Andrew Nugée, CEO of imagineear added: "We feel fortunate to be able to contribute to Floriade 2012. Taken together with our concurrent work on the equally inspirational Gardens by the Bay development in Singapore, we are delighted to be focussing imagineear’s creativity on such exciting and worthwhile environmental causes."


  • Entertainment


  • android
  • imagineear
  • florade
  • world horticultural expo
  • venlo
  • netherlands
  • multimedia tour
  • mediapacker
  • handeheld player
  • interpretation
  • cultural app
  • audio tour
  • audio guide
  • ios

About imagineear

Enhancing visitor attractions

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world. We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam. imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit


Andrew Nugée, Chief Executive
+44 (0)845 680 777 – London

Eleonore Heijboer, Regional Manager
+31 (0) 20 771 6645 – The Netherlands

About Floriade 2012

The Floriade is the World Horticultural Expo, which is organised once every ten years in the Netherlands. The sixth edition of Floriade will be taking place from 5 April until 7 October 2012 in the Venlo Regio in Noord-Limburg. With an expected number of two million visitors, Floriade is the largest event being staged in the Netherlands in 2012.

+31 (0)77 399 81 52

Press contacts

Andrew Nugée

Press contact Founder & Chief Executive +44 (0) 845 680 7770

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