London Sport supports young people with digital activities through November lockdown
Young people across London were supported through November’s lockdown with a variety of online techniques as London Sport continues to support community groups adjust to the pandemic.
Outcomes from Major Sports Engagement Fund bring meaningful benefits for London's communities
The Mayor's Major Sports Engagement Fund saw more than 2,500 people supported from a range of diverse communities across London, and more than £150,000 invested directly into community programmes for Londoners.
Couch to Fitness campaign working alongside This Girl Can shows influence of peer-to-peer support
A supplementary Couch to Fitness digital marketing campaign working alongside Sport England’s This Girl Can campaign to target women from lower socio-economic groups has shown the importance of peer-to-peer support.
London Sport, Our Parks and Sport England join forces to support community activity through Couch to Fitness programme
A collaboration between London Sport and Our Parks supported by National Lottery funding from Sport England’s £20m Tackling Inequalities Fund has provided new evidence of the ability of Facebook advertising to engage local communities and support them to be more active.
Successful campaign shows power of digital marketing in promoting activity
A successful campaign by London Sport and Sport England has demonstrated the power of digital marketing in supporting Black, Asian and ethnic minorities (BAME) and lower-socio-economic groups in London to be more active.
Physical activity remains critical: Our response to new national restrictions
Helping people to get and remain active remains one of the most powerful things we can do to support our communities’ physical and mental health and their overall wellbeing. We will be there for Londoners when they need us.
London Sport joins with AudienceNet to investigate women's perceptions of physical activity
London Sport are linking up with research agency AudienceNet to learn how physical activity and sport is perceived, delivered and led by women in some of the most ethnically diverse areas in East London.
New Active Lives data shows impact of covid-19 on London's activity levels
The most in-depth picture yet of the impact of lockdown on Londoners’ activity levels has been published by Sport England with the release of their Active Lives Survey.
London Sport research and funding to tackle inactivity in Sutton schools
New insights from London Sport will be used by ten schools in Sutton to help young people find and enjoy new activities so they can enjoy healthier and happier lives.
Active London 2020 to focus on building equality in physical activity
Active London 2020, the capital's only conference dedicated to grassroots physical activity in London, returns this year as a free-to-attend digital event focusing on physical activity and sport's role in building a more equal London.
London Sport and PAI Health join forces to introduce Londoners to Personal Activity Intelligence – a ground-breaking digital app and new health standard in physical activity
London Sport and PAI Health, a leading global health software company, have today announced a new research project called the #mostactivecity programme to test the impact of the innovative PAI (Personal Activity Intelligence) fitness tracking app on the physical activity levels of everyday Londoners.