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Tove Okunniwa has been CEO at London Sport since 2017.
Tove Okunniwa has been CEO at London Sport since 2017.

Press release -

London Sport CEO Tove Okunniwa awarded MBE for Services to Sport

London Sport is thrilled to announce that our Chief Executive Officer Tove Okunniwa has been awarded an MBE for Services to Sport in the Queen's Birthday Honours list.

Tove joined London Sport in 2017. During her tenure at London Sport, the organisation has made real progress towards its aim of making London the most physically active city in the world.

Tove has overseen the launch of technology incubator programme, Sport Tech Hub, and seen London become a founding city in the Active Citizens Worldwide initiative.

Most recently, she has led the development of London Sport’s new strategy, LDN Moving - a call-to-arms to improve the lives of Londoners through physical activity and sport.

Between 2015 and 2019 Tove was a non-executive director of England Boxing and currently sits on the board of Sport England.

Reacting to the announcement of her MBE, Tove said:

“I believe passionately in sport and physical activity as forces for good, never more so than now as we recover from the covid-19 pandemic.

“The selfless dedication of those who work in community sport is humbling and it is a privilege to work alongside such inspiring people.

“I’m amazed and delighted to receive this award. It is a real honour to be recognised in this way.”

Chair of London Sport Board, Jillian Moore, added:

“This is an incredible and very well-deserved award for an inspirational woman who it has been a privilege to work alongside since I joined London Sport.

“An MBE is fantastic recognition for all the hard work she has put into the sport and physical activity sector over many years, and I would like to thank Tove for everything she’s done for London Sport.”

Tove Okunniwa – Career Summary

Sport England – 2019 to date
Board Member

London Sport – 2017 to date
Chief Executive Officer

TVE Consulting – 2015 to 2017

Havas Sports & Entertainment – 2014 to 2015
Chief Executive Officer

MEC (WPP Group) – 2007 to 2014
Managing Director, MEC Access UK & Global Solutions

BBC – 1996 to 2006
Head of Marketing, Digital
Head of Marketing, BBC Sport
Various Marketing Roles

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About London Sport

London Sport aims to make London the most physically active city in the world. Supported by the Mayor of London and Sport England, our target is to get Londoners more physically active.

For more information on London Sport, visit www.londonsport.org

Press contacts

Andrew Lawton

Andrew Lawton

Press contact Senior Communications Officer 020 3848 4630
Press Office

Press Office

Press contact 020 3848 4630

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London Sport aims to make London the most physically active city in the world.

About London Sport

London Sport aims to make London the most physically active city in the world. Supported by the Mayor of London and Sport England, our target is to get Londoners more physically active.

For more information on London Sport, visit www.londonsport.org

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