Tags: chris norfield
Couch to Fitness reaches landmark 100,000 sign-ups
The surge in at-home physical activity during 2020 shows no sign of abating in the current national lockdown as the Couch to Fitness programme, created by Our Parks with London Sport, went past 100,000 users today.
How Facebook Groups have provided much-needed support during lockdown
Digital Marketing Lead Chris Norfield looks at the power of Facebook Groups in providing much-needed connections, support, motivation and prompts for Londoners looking to be more active. Here, he explains why they're so useful and picks out some deliverers using them particularly well.
How our digital marketing expertise has taken huge strides forward in 2020
London Sport's Digital Marketing Lead Chris Norfield takes you behind the scenes of our recent Digital Marketing work with Sport England and Our Parks as he reflects on a busy few months of supporting specific audiences on taking that first step towards a more active lifestyle.
Couch to Fitness campaign working alongside This Girl Can shows influence of peer-to-peer support
A supplementary Couch to Fitness digital marketing campaign working alongside Sport England’s This Girl Can campaign to target women from lower socio-economic groups has shown the importance of peer-to-peer support.
Successful campaign shows power of digital marketing in promoting activity
A successful campaign by London Sport and Sport England has demonstrated the power of digital marketing in supporting Black, Asian and ethnic minorities (BAME) and lower-socio-economic groups in London to be more active.