Tags: our parks
Couch to Fitness reaches landmark 100,000 sign-ups
The surge in at-home physical activity during 2020 shows no sign of abating in the current national lockdown as the Couch to Fitness programme, created by Our Parks with London Sport, went past 100,000 users today.
How our digital marketing expertise has taken huge strides forward in 2020
London Sport's Digital Marketing Lead Chris Norfield takes you behind the scenes of our recent Digital Marketing work with Sport England and Our Parks as he reflects on a busy few months of supporting specific audiences on taking that first step towards a more active lifestyle.
Couch to Fitness campaign working alongside This Girl Can shows influence of peer-to-peer support
A supplementary Couch to Fitness digital marketing campaign working alongside Sport England’s This Girl Can campaign to target women from lower socio-economic groups has shown the importance of peer-to-peer support.
Get ready to celebrate grassroots physical activity and sport: nominations for the London Sport Awards 2020 are now open
Volunteers, physical activity projects and sport organisations from across London are being encouraged to put themselves forward for recognition at London’s biggest celebration of grassroots physical activity and sport, as nominations open for the London Sport Awards 2020.
What Turn Up Tone Up teaches us about the need for system change
Strategic Relationship Manager Lorna Leach delves into the lessons being learned by London Sport following the pilot phase of Turn Up Tone Up, a programme run by Our Parks.Systems can be characterised as being composed of multiple parts including people, resources, services, relationships, values and perceptions.Systems have boundaries, behave in specific ways, include connected parts, and inte