MB Energy becomes energy and sustainability partner of Bitpanda Hamburg Open Tennis tournament

Hamburg | 3. März 2026

MB Energy, a leading independent and integrated energy company with more than seven decades of trading and logistics expertise, today announced its role as the official energy and sustainability partner of the Bitpanda Hamburg Open ATP 500 tennis tournament. The partnership underlines the company’s strategic ambition towards secure, future-oriented energy solutions and shows its ambition to combine performance, responsibility and long-term impact – both on and off the court.

The Bitpanda Hamburg Open ATP 500 stands for excellence, endurance and international reach – values that closely mirror MB Energy’s own development. Following its rebranding in 2025, MB Energy has sharpened its focus on delivering a broad and flexible range of products by serving the conventional energy market, and at the same time, playing a pioneering role in the field of low carbon fuel solutions to support the transition under its guiding principle: providing our energy, your way – today and tomorrow.

The sponsorship reinforces MB Energy’s position as a credible partner, bringing together proven expertise and a firm commitment to the energy transition. MB Energy does not only talk about transition – it delivers it. The company already supplies their customers with low-carbon fuels such as HVO (Hydrotreated Vegetable Oil) and has entered into agreements to distribute synthetic fuels, including e-fuels. HVO could enable customers under certain conditions to reduce lifecycle emissions by up to 90%.
MB Energy is investing in both the sourcing of fuel and the infrastructure required to ensure a secure supply of low‑carbon fuels. This includes, for example, hydrogen refuelling stations in locations such as Lübeck and Neumünster, as well as the repurposing of existing storage sites like the New Energy Gate in the Port of Hamburg. Through this integrated approach, MB Energy is able to provide lower‑carbon fuel options for multiple modes of transport today and in the future, supporting customers along their individual transition pathways.

MB Energy is supporting Tennium, organiser of the Bitpanda Hamburg Open, in reducing the environmental footprint of the tournament and its associated events. As the energy partner, MB Energy will help integrate HVO into event operations and conduct a full carbon footprint assessment, covering both direct on-site emissions and indirect emissions from energy, transport and products used.

“Partnering with the Hamburg Open is a logical next step for MB Energy,” said André Cardoso, Senior Vice President Sales & Marketing at MB Energy. “The tournament is associated with performance, integrity and long-term commitment – values that are also important to us. With our experience, our practical solutions and our investments in low-emission solutions, we aim to support progress that is both relevant today and for the future. ‘Aces for Sustainability’ shows how top-level sport and positive social engagement can complement each other,” he continued.

“Partnering with MB Energy allows us to take the next important step in structuring and professionalising our sustainability approach,” said Juan de Dios Aguirre, Commercial Partner of Tennium, organiser of the Bitpanda Hamburg Open. “Understanding our full carbon footprint is essential if we want to reduce it responsibly. At the same time, ‘Aces for Sustainability’ perfectly reflects what this tournament stands for – combining top-level tennis with a positive contribution to the city of Hamburg.”

“Aces for Sustainability”: Linking top-level tennis with social impact
A part of its partnership with the Hamburg Open, the “Aces for Sustainability” initiative takes place. For every ace served during the tournament, MB Energy will donate to Special Olympics Hamburg (SOHH), linking top-level tennis with a concrete social benefit.
SOHH, the regional branch of Special Olympics Germany, is part of the world’s largest sports movement for people with intellectual disabilities. Working with clubs and partners across Hamburg, the organisation promotes recognition, self-confidence, health and active participation in society through sport, in line with the UN Convention on the Rights of Persons with Disabilities and the Sustainable Development Goals.

With this commitment, MB Energy underlines its broader focus on sustainability including social responsibility. The company integrates sustainability into its governance and business strategy, offers customers tailored energy and emissions solutions, and is a participant of the UN Global Compact, committed to its Ten Principles.

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About Tennium

Tennium is a global platform with diverse business activities specializing in tennis. The company’s mission is to bring together different segments of the tennis world, integrating multiple business models within a single network. Tennium’s activities include organizing tennis tournaments, managing licenses, player management, corporate events, and consultancy. Headquartered in Barcelona, with offices in Argentina, Belgium, Germany, Italy, and Dubai, Tennium was founded by Kristoff Puelinckx and former French tennis player Sébastien Grosjean. Tennium organizes some of the largest tennis tournaments in the world, including the Davis Cup and Billie Jean King Cup Finals in 2023 and 2024, the Bitpanda Hamburg Open and Barcelona Open Banc Sabadell (both ATP 500), the IEB+ Argentina Open and the BNP Paribas Fortis European Open (both ATP 250). In addition, Tennium is active on the WTA Tour with 10 events in Europe and South America.