Press release -
Mondelēz International and Wolverhampton Wanderers Football Club Announce New Global Partnership
Wolverhampton Wanderers Football Club, are delighted to announce their global partnership with Mondelēz International, owner of Cadbury. This will make the UK’s favourite chocolate brand the club’s official snacking partner.
With Cadbury’s iconic factory in Bournville and the Molineux Stadium both being firmly rooted in the West Midlands, Cadbury are proud to be able to support our initiatives and support our local community. In particular Cadbury are delighted (with the help of club captain Conor Coady) to be able to aid Wolverhampton Wanderers elderly fans, by supporting the Wolves Elders Society, which supports our senior fans, as well as Molineux Memories, a project run for fans who have been diagnosed with dementia.
In addition, Cadbury will also be donating their match day hospitality, game tickets, signed merchandise and much more to Wolves Elders and Molineux Memories members. When safe to do so, Cadbury will also be gifting a player appearance and stadium tours for the members and their families.
“We are delighted that the club has agreed this partnership and are hugely grateful both to Cadbury and our colleagues within Wolves commercial department for their support with Foundation projects,” says Will Clowes, Head of Wolves Foundation.
“Cadbury are an iconic brand known across the world but have always retained a strong desire to assist local communities, and that approach will help us support our local engagement in Wolverhampton, particularly through these challenging times.”
Colin O’Toole, Associate Director of Marketing of Cadbury Equity added: “We are delighted to partner with our neighbours, who also hold a rich history in the Midlands area. We will continue to work closely with the club and its great work in the community, starting with the donation of our sponsorship assets to the local community initiatives.”
Cadbury will also be offering Wolves fans unique access to their club throughout the duration of the relationship through a series of activities that fans can look out for over the coming months and seasons.
About Wolverhampton Wanderers
Founded in 1877, Wolverhampton Wanderers Football Club, commonly known as Wolves, is a professional football club based in Wolverhampton, England. Founder Member of the world’s first Football League in 1888 makes Wolves one of the most traditional and emblematic football clubs in the Premier League, the top division of English football and the most viewed league across the world. In 2016, Wolves were acquired by Fosun International and after consecutive success both on and off the pitch, the club has experienced significant growth and recognition becoming a global brand. For more information, visit www.wolves.co.uk or follow on Facebook, Instagram, Twitter, and YouTube.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.