Press release -
Mondelēz International removes 1.1 million plastic trays from all adult selection boxes in UK & Ireland this Christmas
- 33 tonnes of plastic trays have been removed from entire adult selection boxes this Christmas
- Adult selection box change is latest move made towards company’s vision of creating zero net waste packaging through its ‘Pack Light and Pack Right’ strategy
- Company helping consumers dispose of selection boxes correctly and responsibly this Christmas by applying season specific on-pack recycling labelling, #UnwrapAGoodHabit across entire selection boxes range
Uxbridge, London–16th November 2020–Mondelēz International, makers of the nation’s favourite treats including Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and OREO is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas - the equivalent of 33 tonnes of plastic - as part of the company’s strategy to optimise its packaging through either reduction or removal, contributing to its global target to eliminate 65,000 tonnes of packaging by the end of 2020.
To help consumers dispose of their selection box packaging correctly and responsibly this Christmas, Mondelēz is also adding a season specific recycling labelling campaign, #UnwrapAGoodHabit to its entire selection box range in partnership with OPRL – the UK’s most recognised recycling label.
The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, in which all UK and Ireland adult selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g will now use cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas.
Louise Stigant, UK Managing Director, Mondelēz International, said: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us. The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.“
Following the recent 15% packaging reduction the company implemented across its Cadbury large share bags, this initiative is another step forward towards Mondelēz International’s vision of creating zero net waste packaging through its three-pronged ‘Pack Light and Pack Right’ strategy of; packing optimisation; addressing the collection and recycling of packaging and investing in post-consumer recycled material; and making it easier for consumers to recycle. It has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to reach its ambitious target to make all its packaging designed to be recyclable by 2025.
For more details on Mondelēz’ commitments around plastic and packaging visit https://www.mondelezinternational.com/Snacking-Made-Right/Packaging-Innovation
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.