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Birmingham-based Mondelēz International’s employees have joined forces to raise money for two charities, by cycling, running and walking an incredible 10,000 miles throughout April.
Birmingham-based Mondelēz International’s employees have joined forces to raise money for two charities, by cycling, running and walking an incredible 10,000 miles throughout April.

Press release -

Mondelēz International team takes on 10,000 mile challenge for charity

The virtual challenge was devised after the team’s annual charity cycle ride was postponed due to the impact of COVID-19, with the group working towards its 2020 target of raising £10,000 for charity. Each person was able to complete their miles however they could, while adhering to government guidance on social distancing.

Throughout the month, 42 employees clocked up an impressive 11,903 miles, beating their target for the challenge and initially raising £1,340. The Cadbury Foundation stepped in to match the total raised and Mondelēz International’s employees also chose to donate to each charity through the company’s BOOST employee wellbeing initiative – bringing the total to an incredible £3,340.

An impressive 30 team members from the snacking company’s Bournville site took part, with the rest of the group comprised of employees from Mondelēz International’s other sites in Zurich, Uxbridge, Sheffield, Marlbrook and Chirk.

For the challenge, the team raised money for both Acorns Children's Hospice and Grocery Aid. The hospice provides vital care for life limited and life threatened children and support for their families.

Grocery Aid helps people across the whole of the grocery industry – from the largest factory, through the supply chain, to the smallest store. The charity provides support to members of the industry in times of need, both financially and emotionally.

Catriona Newman at Mondelēz International said: “We’re so happy to have been able to complete this challenge and we’re thrilled to have gone further and raised more money than we originally set out to do.

“Both charities are incredibly important to the beneficiaries they support, so we’re happy to be able to continue supporting them with our fundraising. We are still planning on completing our charity cycle ride later this year to boost our funds, either as planned or virtually.”

Kelly Farrell, community affairs manager at Mondelēz International, said: “With COVID-19 disrupting so many of our colleagues fundraising initiatives, we’re proud that the team didn’t let it stop them from raising money for two deserving charities. The Mondelēz International April 10,000 was an incredible undertaking and we want to thank everyone for their unwavering support.”

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About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About The Cadbury Foundation

The Cadbury Foundation was founded in 1935 in recognition of our company founders’ investment in the welfare of their employees and communities. Today, the Foundation’s ethos acknowledges this heritage, supporting community programmes and charity partners with a focus on wellbeing, skills and passions of our colleagues. 

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