Press release -
Mondelez International to invest £15 million in Bournville to create a new production line for Cadbury Dairy Milk tablets
Uxbridge, London – 3rd February 2021 – Mondelēz International, makers of the nation’s favourite treats including Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and OREO has announced plans to invest £15 million into its Bournville site, the heart and home of Cadbury.
The investment will include £11 million to create a new, line of the future for Cadbury Dairy Milk tablets as the company consolidates the majority of its tablet production at the site. The new, highly efficient line will enable 125 million more of the iconic large sharing bars to be made at Bournville annually, with additional capacity for any future growth. Alongside the new line, Mondelēz is also planning to invest a further £4 million at the site to increase its chocolate making capacity, to ensure sufficient chocolate mass to meet current demand and anticipate future needs.
Louise Stigant, UK Managing Director, Mondelēz International said: “At a time when manufacturing in the UK is facing significant challenges, it has never been more vital to secure the long-term competitiveness and sustainability of our business. We now have an opportunity at Bournville to further invest in its future as the home and heart of Cadbury by bringing more Cadbury Dairy Milk production to Bournville.
“This investment will continue the modernising of our production processes at Bournville and ensure we are meeting the need for a highly efficient and robust supply infrastructure for our iconic Cadbury Dairy Milk tablets.”
This latest commitment follows more than £80m of investment since 2014 to modernise the Bournville factory and drive efficiencies. Just five years ago, production costs at Bournville were three time more than those of similar factories in Germany and other European markets. As a result of investment at the site, production efficiency has increased by more than 30% since 2014.
Roberto Gambaccini, Bournville Manufacturing Director, Mondelēz International said: “Today, thanks to our investments over the last seven years and our colleagues’ commitment to improving productivity, Bournville is now much more competitive across our manufacturing network, particularly when it comes to producing high volume products such as Cadbury Dairy Milk tablets. It’s important that we continue this journey and this investment will see us take full advantage of the efficiencies that modernisation, and upskilling can create to continue the growth and success of the Bournville site.”
Joe Clarke, Unite national officer for food, drink and agriculture said: “The announcement by Cadbury of a new line at the Bournville site to handle 12,000 tonnes per annum of additional chocolate, which equates to 125,000,000 Cadbury Dairy Milk bars, is a vote of confidence in the UK workforce.
“To complete consultations and negotiations to deliver this fantastic investment, even in the midst of the Covid restrictions, is a credit to the trade union representatives, the members and the business.”
The Bournville factory: Did You Know?
We opened in 1879 after George and Richard Cadbury moved manufacturing from the centre of Birmingham.
We are home to Mondelēz International’s Global Centre of Excellence for Chocolate research and development, including its innovation kitchen where all Cadbury products across the globe are invented.
We make products including Cadbury Dairy Milk, Giant Buttons, Wispa, and Cadbury Creme Eggs.
We produce five and a half million blocks of Cadbury Dairy Milk, 400 million Cadbury Dairy Milk buttons and over a million Wispa bars every day.
We’re supported by satellite sites in Chirk and Marlbrook, where our sustainable cocoa beans are processed and fresh British and Irish milk is added.
Cadbury Dairy Milk: Did you know?
Cadbury Dairy Milk was launched in 1905.
Is Great Britain's favourite chocolate bar.
Cadbury chocolate has the royal seal of approval. Cadbury is proud to have been granted its first Royal Warrant in 1854. It has been a holder of a Royal Warrant from Her Majesty The Queen since 1955.
Recipe has remained unchanged since its launch. Every bar still includes a glass and a half of fresh milk sourced from British and Irish farmers.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.