Press release -
Rangers Football Club Announce New Cadbury Partnership
Rangers Football Club is proud to announce today its new global partnership with Mondelēz International, owner of Cadbury, making the UK’s favourite chocolate brand the club’s official snacking partner.
The partnership will have a strong focus on the Rangers Charity Foundation with Cadbury offering its support for a number of initiatives to carry out charitable work throughout the local community across the current 2020/21 campaign and seasons beyond.
The Foundation welcomes this support as the coronavirus pandemic has created a new set of challenges including the cancellation of its biggest fundraising event, the annual Charity Ball. Now forced to host the event virtually, Cadbury is pledging its support by sponsoring the Ball and donating exciting & exclusive sponsorship assets to help drive fundraising efforts. Guests will have the opportunity to win once in a lifetime exclusive access opportunities such as stadium tours with a club legend, Directors Box match tickets, signed merchandise and even tickets to the Rangers Player of the Year Dinner and much more, all of which are generously donated by Cadbury.
Cadbury will further its support of the Foundation’s work with the Coming Home Centre, Govan, which provides a vital drop-in and diverse support service for vulnerable veterans and those affected by poverty, social isolation and other barriers. Cadbury will be supporting the centre’s current outreach project, by contributing to care packages delivered by their drop-in service. Our new partner will also be donating its media assets to help local businesses in association with the Foundation.
Naturally, Cadbury will also be offering Rangers fans unique access to their club throughout the duration of the relationship through a series of activities that fans can look out for over the coming months and seasons.
In coming together in this way, the partnership deal celebrates the similarities and shared values of the two brands - bringing people together, creating and sharing moments of happiness, as well as celebrating and supporting local communities.
Commercial and Marketing Director for Rangers, James Bisgrove said: “Rangers continue to partner with premium brands who have a global appeal. Cadbury is an industry leader and like Rangers, is a world-renowned and much-loved brand. We are excited at the potential that this partnership has for both Rangers and Cadbury. As we approach our 150th anniversary year, we are delighted to form this partnership with a company which shares such a rich heritage, history, and in particular showing their generosity to the community and our fans.”
Colin O’Toole, Associate Director of Marketing of Cadbury Equity added:: “Rangers is a football club steeped in history, and we are very proud to be able to support the fantastic work the club’s foundation already delivers. We believe that there is a ‘Glass and a Half’ of generosity in everyone and we hope to play our part in supporting the Glasgow community and working together with the club to help people through this challenging period.”
The first fan focused initiative of the partnership, running across more than 180 million Cadbury products, will be Cadbury’s Match and Win promotion, returned for its fourth and biggest ever year in late August. Fans have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers, as well as Cadbury prizes. Check out https://www.cadburyfc.com/ for more information.
About Rangers FC
Established in 1872, the Club boasts an impressive record and tradition for footballing success and is Scotland’s most successful football club with a heritage longer than many other iconic football clubs.
Rangers are Scotland’s most successful football club with the origins dating back to 1872 when Peter McNeil, his brother Moses, Peter Campbell and William McBeath formed their own team on the banks of the River Clyde at Glasgow Green. A history steeped in tradition, Rangers Football Club is a truly global Scottish brand with a massive fan base around the world. Our objective is to be Scotland’s premier football club and regularly compete in European competitions at a high level. Rangers have won more league titles and trebles than any other club in the world, winning the league title 54 times, the Scottish Cup 33 times and the Scottish League Cup 27 times, and achieving the treble of all three in the same season seven times. In European football, Rangers were the first British club to reach a UEFA tournament final in the inaugural European Cup Winners Cup in 1961 where they met Fiorentina in the final. Bayern Munich also summoned Rangers to being runner-up once more in 1967 in the same competition.At the third time of asking, Rangers won the European Cup Winners’ Cup in 1972 defeating Dynamo Moscow at the Nou Camp in Barcelona. Most recently, an amazing cup run in the 2008 UEFA Cup saw Rangers placed as runners-up once more, losing to Zenit Saint Petersburg in Manchester. Following a significant period of under investment, the club was taken over by existing investors in 2015 and the business has been growing ever since. The current squad boasts 15 current international players and a further 2 former internationals. The Manager, Steven Gerrard, is widely accepted as one of the greatest players of his generation and one of the most promising managers in European football.
For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.