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The Champions Raise the Bar in New Cadbury Partnership
The Champions Raise the Bar in New Cadbury Partnership

Press release -

The Champions Raise the Bar in New Cadbury Partnership

Mondelēz International, owner of Cadbury, has today announced a truly global partnership between Cadbury and Celtic Football Club – one which will benefit local communities during such difficult times.

Celtic FC has a strong heritage and story, steeped in the spirit of family and community. This is a belief that is also at the heart of Cadbury. The Cadbury ethos centres around generosity. Sharing this deeply-rooted purpose, the key focus of the partnership aims to help the Glasgow community through the club’s Foundation, during this challenging period.

To celebrate the launch of the partnership and the collaboration with Celtic FC Foundation, Cadbury will be creating 1,967 limited edition Celtic FC Dairy Milk bars, recognising the greatest achievement of them all – the 1967 European Cup win in Lisbon, when Celtic became the first British team to win club football’s most prized trophy.

These exclusive and one of a kind bars will be available soon with all proceeds going directly to Celtic FC Foundation. More information to follow.

Celtic FC Foundation supported by Celtic FC, through our Football for Good Fund has already distributed over £900,000, as we continue to deliver much-needed support to those affected by the COVID-19 Pandemic.

Celtic FC Foundation’s entire focus has been redirected to alleviating the evolving complications of the crisis and so far, we are delighted to report that the following has been achieved:

  • More than 11,000 hot meals served to frontline NHS staff
  • More than 35,000 vulnerable families and individuals supported
  • Assistance provided to more than 10,500 vulnerable pensioners
  • 4,000 people facing homelessness supported
  • Around 1,600 primary school pupils supported

The new partnership will see Cadbury working alongside Celtic FC Foundation and will have a particular focus on supporting worthwhile causes across the 20/21 season and beyond. Celtic FC Foundation is a fundamental part of the club’s identity; recognising the local area’s most vulnerable and marginalised individuals & groups. Cadbury is proud to build its collaboration with Celtic Football Club with the Foundation at the heart and play its part in sharing knowledge and experience to help the local community where possible.

Tony Hamilton, Chief Executive of Celtic FC Foundationsaid: “We are very excited about the Club’s partnership with Cadbury and the positive impact it will have on the Foundation. It’s very important for us that our partners share our values around the work we’re doing in our communities and Cadbury are certainly fully supportive of our objectives in this area.We look forward to a partnership which will benefit many people in need.”

Colin O’Toole, Associate Director of Marketing of Cadbury Equity added: “We are delighted to enter this unique partnership with Celtic FC, one of the world’s truly great football clubs. We will continue to work closely with the club and support its great work in the community, starting with the creation of our limited-edition bars, with all the proceeds going to some really important and worthwhile initiatives.”

The first fan focused initiative of the partnership, running across more than 180 million Cadbury products, will be Cadbury’s Match and Win promotion, returned for its fourth and biggest ever year. Fans have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers, as well as Cadbury prizes. Check out for more information.



About Cadbury

For nearly 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has been the nation’s favourite chocolate bar. Recently voted Brand of the Year 2019*, Cadbury has a wide range of well-loved delicious chocolate that reminds the nation that there is a ‘Glass and a Half’ of generosity in everyone. The brand’s success is built upon its deep understanding of customers, shoppers and the category, ensuring it continues to evolve to remain relevant. The health and wellbeing of consumers is hugely important and so through BeTreatwise aims to remind people that treats are special, to be enjoyed in moderation as part of a balanced lifestyle. Portion control and consumer education, through on pack labelling, have a huge part to play in Cadbury’s strategy to ‘inspire mindful snacking’. The brand recently announced its plans to bring all Cadbury products predominantly purchased by parents for children, under 100 calories. As well as this, reduced sugar innovations such as Cadbury Dairy Milk 30% Less help consumers manage their sugar intake. 100% of the cocoa in Cadbury’s chocolate is sustainably sourced through the company’s industry leading Cocoa Life programme, which supports sustainable cocoa farming. This helps secure a positive future for farmers, their families and their communities.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

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We create delicious moments of JOY

With more than 4,000 employees in ten locations across the UK, including five manufacturing plants and a Global Centre Of Excellence for Chocolate Research and Development in Bournville and a Global Science Centre in Reading , Mondelez International is proud to make some of the UK’s most iconic and innovative brands. Its portfolio includes beloved brands such as Cadbury, Bassett’s, Maynards, Trebor, belVita, Oreo and Ritz.

Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies, with 2015 net revenues of approximately $30 billion. Our dream is to create delicious moments of joy in everything we do. We are the world’s pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelēz International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum (source: Euromonitor).