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Journalists from BBC, The Telegraph and Dagens Nyheter discuss PR on the 25th of may

Journalists from BBC, The Telegraph and Dagens Nyheter discuss PR on the 25th of may

News   •   May 18, 2018 09:30 BST

More than 1500 PR professionals and communicators have already signed up for the Mynewsdesk journalist webinar on May 25th. The panel will include journalists Maddy Savage, Oliver Gee, and Edgar Mannheimer - and be led by Mynewsdesk CMO Jonathan Bean.

Mynewsdesk recruits new Chief People Officer from Tobii Dynavox

Mynewsdesk recruits new Chief People Officer from Tobii Dynavox

News   •   May 14, 2018 08:50 BST

​Today, Mynewsdesk announces the appointment of Tina Sörqvist, currently the Global HR Director at Tobii Dynavox, as new Chief People Officer. Tina will start her new position by the end of June, 2018.

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

Blog posts   •   Apr 23, 2018 14:15 BST

​Akkurat nå pågår den tiende utgaven av World PR Forum, verdens største PR- og kommunikasjonskonferanse – og denne gangen avholdes arrangementet i Oslo. Det er organisasjonen Global Alliance som står bak arrangementet. Hvert år velger de et lokalt vertsland å samarbeide med, og i år falt valget på den norske Kommunikasjonsforeningen.

Are you GDPR ready?

Are you GDPR ready?

Blog posts   •   Apr 19, 2018 10:00 BST

​Most organizations today should be GDPR compliant already. And hopefully, most organizations will avoid the fines and embrace the opportunities that GDPR will bring to the PR industry. However, only time will reveal the actual impact these regulations will have on businesses.

Mynewsdesk’s two-year journey to become GDPR compliant

Mynewsdesk’s two-year journey to become GDPR compliant

Blog posts   •   Apr 11, 2018 10:00 BST

“So we know that across the industry, definite answers are quite rare. Answers directly related to how do we interpret GDPR and what we need to do to be compliant are hard to find,” Daniel Jonsson, head of data analysis and project manager of the GDPR compliance project at Mynewsdesk.

New ebook: Is the PR industry GDPR compliant?

New ebook: Is the PR industry GDPR compliant?

News   •   Apr 05, 2018 09:30 BST

May 25th is just around the corner. Although there’s a lot of content about GDPR out there, few of them address the implications of what GDPR means to the PR and communications industry.

New report: Scepticism among journalists towards working for brands

New report: Scepticism among journalists towards working for brands

Press Releases   •   Mar 22, 2018 09:00 GMT

Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.

Mynewsdesk and Ragan Communications partner to make digital PR easy

Mynewsdesk and Ragan Communications partner to make digital PR easy

Press Releases   •   Mar 15, 2018 09:30 GMT

PR SaaS company Mynewsdesk and Ragan Communications partner to make digital PR and communications easy for brand communicators across the U.S. The partnership is announced by Mark Ragan, Ragan Communications CEO, at the Social Media Conference in Orlando later today.

7 out of 10 journalists believe Facebook has too much power

7 out of 10 journalists believe Facebook has too much power

Press Releases   •   Feb 22, 2018 09:00 GMT

Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.

Strengthened international position fueled growth for Mynewsdesk in 2017

Strengthened international position fueled growth for Mynewsdesk in 2017

Press Releases   •   Feb 14, 2018 09:00 GMT

Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.

New eBook: How to improve your media relations

New eBook: How to improve your media relations

News   •   Jan 12, 2018 13:00 GMT

Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.

​2018 PR Resolutions: Set a Goal, Hit a Goal

​2018 PR Resolutions: Set a Goal, Hit a Goal

Blog posts   •   Jan 10, 2018 08:30 GMT

It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 11:30 GMT

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Nov 16, 2017 13:00 GMT

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 14, 2017 08:25 GMT

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

4 Things Journalists Wish Their Public Relations Contacts Knew

4 Things Journalists Wish Their Public Relations Contacts Knew

Blog posts   •   Nov 09, 2017 08:30 GMT

A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

​Navigating Change: The Evolving Landscape of News Reporting and Media Technology

Blog posts   •   Sep 19, 2017 09:20 BST

The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

Fake News, Financial Uncertainty & A Lack of Trust - What Journalists Say About The Future Of Media

Fake News, Financial Uncertainty & A Lack of Trust - What Journalists Say About The Future Of Media

Press Releases   •   Sep 14, 2017 10:50 BST

50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

Blog posts   •   Jul 24, 2017 15:28 BST

Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.

 7 Takeaways from Content Marketing Masterclass [June 2017]

7 Takeaways from Content Marketing Masterclass [June 2017]

Blog posts   •   Jun 22, 2017 09:03 BST

Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.