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Marine Electronics Leader Launches Affordable Entry-Level Chartplotter Display

Romsey, UK - Simrad Yachting, a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems, announced today the release of the GO7 standalone multi-touch chartplotter and echo sounder. Offering boaters an affordable option for electronic navigation, the feature-packed GO7 is an ideal fit for RIBs, runabouts and cruisers, providing quick and easy access to the vital information boaters require to safely maximise their time on the water.

The highly customizable user interface allows boaters to easily navigate through displays – even in the toughest offshore conditions. With tap to select, multi-touch; pinch-to-zoom chart and sonar range adjustment, as well as drag-and-drop functionality for excellent route planning and charting functions, the GO7 is intuitive even for those with little or no experience with chartplotters. With its accurate internal 10 Hz GPS antenna, the GO7 provides reliable situational awareness at any boat speed. Through its NMEA 2000® networking, Wi-Fi and Bluetooth compatibility, the device also gives boaters immediate access to full engine integration, SonicHub entertainment functions and complete autopilot control.

Equipped with a crisp, bright daylight-viewable 7-inch widescreen display, the GO7 allows split-screen access to built-in features such as traditional sonar, CHIRP and DownScan ImagingTM views. CHIRP sonar produces greater sensitivity, improved target resolution and superior noise rejection for clearer images; while DownScan Imaging provides easy-to-understand, picture-like views of structure and bottom detail. In addition to sonar functionality, navigation information is displayed on the latest electronic charts available from the widest variety of cartography producers.

The first entry-level standalone display with wireless connectivity and full access to the GoFree cloud-enabled technology, the GO7 gives users the ability to purchase, download and immediately use Insight maps, and other third-party maps from GoFree partners, directly from the home screen. With GoFree, users also receive automatic software update notifications and can download and install these updates directly, guaranteeing the most up-to-date operating system with all of the latest features. The GoFree Shop also allows registered Insight GenesisTM users to upload and download sonar logs to the Insight Genesis online service to enhance personal chart creation and to streamline Social Map community data sharing.

“Electronic navigation at one point was seen as a luxury, but no longer,” said Leif Ottosson, CEO, Navico. “By reducing end-user costs and packing high-end features into an affordable compact combination display, we are bringing the safety and peace of mind that comes with accurate electronic navigation and the latest high-quality sonar capabilities to every cruiser. The GO7 is a must-have addition to the helm of any vessel.”

The GO7 will be available from authorized Simrad dealers this Spring with a starting price of US $899 / €899 / £707 not including charts or transducers.

For more information on the Simrad GO7 or the entire line of Simrad marine electronics, visit

For Images and further information contact:

Anthony Chmarny

Navico PR EMEA

+44 1794 510010

AboutSimrad Yachting: 

TheSimrad brand is wholly owned by Navico,Inc.,a privately held,international marine electronics company.Navicoiscurrentlytheworld’slargestmarineelectronicscompany,andistheparentcompanyto leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries



AboutSimrad Yachting:

TheSimrad brand is wholly owned by Navico,Inc.,a privately held,international marine electronics company.Navicoiscurrentlytheworld’slargestmarineelectronicscompany,andistheparentcompanyto leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries

Global leader in marine electronics

Navico is a privately held international company with its headquarters based in Egersund, Norway. It is the world’s, leading marine electronics manufacturer and is made up of four main brands.

Lowrance, has been in marine electronics since it invented the first consumer sonar device in 1957 and has continued to push the envelope of innovative performance to help anglers find and catch more fish ever since.

Simrad, has a rich history spanning back to 1946, providing a complete range of navigation solutions, communications equipment and instrumentation to both recreation and commercial industries.

B&G has been on the cutting edge of sailing innovation since 1964, it has been producing marine electronics for both amateur and professional sailors across the world and is currently the marine electronics provider to the Volvo Ocean Race 2014/15.

The GOFREE brand is the newest development for Navico and deliver content and services to consumers over WiFi and 3G/4G mobile networks in the way they have come to expect from modern electronics, GOFREE spans across all the Navico brands as well as mobile devices, giving boaters access to what they want, when and where they want it.

Navico UK Ltd