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Coconut Trend: Consumer Research Results

In a series of focus groups, we asked people aged 24-33 from 13 countries for their opinion on coconut and coconut-based products. Why? Because coconut's popularity is booming. Here is what the participants said.
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Length:
1:22

Topics

  • Food industry

Categories

  • consumer trend
  • consumer research
  • focus group
  • coconut

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    Once shunned for its high saturated-fat content, coconut has been reborn as a star ingredient of better-for-you foods and beverages. Today Millennials largely perceive coconut as a naturally healthy food, and say it’s one of the main reasons they purchase coconut-based food products, new research by New Nutrition Business shows.

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