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Norwegian and Strawberry Loyalty Co agreement May 2024 .jpg

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Norwegian and Strawberry Loyalty Co agreement May 2024 .jpg

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Related content

  • Geir Karlsen, CEO of Norwegian and Petter A. Stordalen, owner and founder of Strawberry. Photo credit: Norwegian.

    Norwegian and Strawberry agree on jointly owned loyalty company

    Norwegian and Strawberry have agreed on a joint platform for their 10-million-member strong loyalty programmes Norwegian Reward and Strawberry. Following the initial announcement in June last year, the arrangement has now been fully agreed and the jointly owned company is up and running.