Press release -

Joali Being - Inspired by ‘weightlessness’

JOALI BEING is the only nature-immersive wellbeing island retreat in the Maldives and will welcome its first guests in late 2021, guiding them on a journey of self-discovery and renewal, with wellbeing the epicentre of the experience. In February 2021 JOALI approached Nucleus to design a bespoke website for JOALI BEING, before re-designing and re-platforming the existing JOALI website to sit side-by-side on a common platform.

A scalable design and technology platform

Working closely with the JOALI team in Istanbul and the Maldives, we first designed a new technical architecture and url strategy that enabled us to plan a series of website releases, starting with the JOALI BEING teaser website, before launching online booking, videos and social modules. A second step is to transform the current JOALI site, bringing all sites together onto a single, scalable .Net Umbraco CMS platform.

JOALI BEING’s design was inspired by the concept of ‘weightlessness’, a state of being achieved through a journey of discovery and reconnection with nature. Combining ancient knowledge with science, JOALI BEING’s wellbeing offerings bring together mind, skin, microbiome and energy. We interpreted this with a bespoke design that is light and fresh, with generous white space and subtle animation. The website will become more and more dynamic and interactive with the release of a pipeline of user experience enhancements.

JOALI BEING Cluster Marketing & Communications Director, Duygu Tatar, commented “We are delighted with Nucleus’ work on our new website, which sets new standards for Wellbeing retreats, worldwide.”

Read the full case history on our website

Topics

  • Tourism

Regions

  • England

About Nucleus: A brand agency and a digital agency that combines brand strategy, design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences for a mobile digital world
Brand Asset Management – protecting brand names and managing digital assets

Current Nucleus clients include: Azerai, Azqore, Champneys, Crédit Agricole, Coronation Capital, Camping & Caravan Club, Indosuez Wealth Management, Inntravel, P&O Cruises, Rothschild and sQuid.