Sports Idols having continued success on sales of sports memorabilia

Sittingbourne, Kent (mynewsdesk), August 18 2010 – Indeed, current indications suggest that they’ve strengthened an already solid reputation for trustworthy memorabilia retailing by holding to their prices throughout the uncertain months of the last year: so much so that their TV memorabilia, boxing memorabilia and golf memorabilia continues to fly off the online shelves.

“Remember,” say the management, “memorabilia isn’t all about footballers and film stars.” What they mean, presumably is that keeping all one’s eggs in one basket doesn’t pay off. Spreading the load, it seems, certainly does. By keeping their range broad and their prices true, it looks like the Kent boys and girls have weathered the storm in first class style.

Internet memorabilia retailer Sports Idols is seeing record numbers of customers come through its virtual gates this year. The site puts their steady increase in sales (which bucks the trend of national business trouble) down to their attention to detail. While other firms have been cautious about their stock intake during the financial crisis, and have been shedding profits through price cuts aimed at attracting custom, Sports Idols has instead put its faith in a wide roster of TV memorabilia, boxing memorabilia and golf memorabilia. The theory, according to the site’s managing directors, is that diversity brings interest. It certainly seems to have paid off for the Kent site, whose continual acquisition of diverse entertainment and sporting signatures has seen it through the bad times and put it in at the start of the good on a sound financial footing.

The thing, Sports Idols tell us, about all forms of genuine memorabilia, is that they hold their value no matter what. That’s because fans feel nervous about paying bargain prices for the signatures of their idols: assuming, quite rightly, that the lower the price the more chance there is of being stung with a fake. Where the TV memorabilia, boxing memorabilia and golf memorabilia currently held by Sports Idols is concerned, a decision was made to hold the price in the face of competitor’s sales:

“By holding our ground,” said the site’s management, “we created an atmosphere of confidence. Fans knew we were selling the real thing because we stuck to its proper market value”. The site has also continued to engage in charitable gala events (again, flying somewhat in the face of the economic climate) – releasing stellar items of its memorabilia for charity auction at their “sportsman’s dinners”. These events combine the auction of TV memorabilia, boxing memorabilia, golf memorabilia and other signed items with a star guest appearance – often a sporting personality, though recent dinners have included TV names as well. The publicity generated by the events has been more than enough to keep the name Sports Idols near the top of everyone’s memorabilia hit list – and it doesn’t hurt that they’ve dedicated their fundraising to the nation’s favourite charity, Help For Heroes.

Sports Idols continued success speaks volumes about the business sense of its owners – and about the quality of the articles they supply. Indeed, current indications suggest that they’ve strengthened an already solid reputation for trustworthy memorabilia retailing by holding to their prices throughout the uncertain months of the last year: so much so that their film memorabilia, boxing memorabilia and golf memorabilia continues to fly off the online shelves.

Sports Idols is a Kent based website supplying sports memorabilia with 100% guarantees of authenticity.